http://www.marketinggrin.com This article looks at why it is sensible to concentrate on local search phrases initally such as: seo Essex, SEO Colchester etc. rather than going for competive keywords straight away like search engine optimisation

1. It is much better to be
on page 1 in Google
for local search than
page 5 for national
searches
The typical level of time spent online is
growing every day. Many men and
women spend a long time on Facebook
and Googling the next thing that they
want to buy. Actually, the internet plays
a part in just about all sales.
The World Wide Web is so big since it is convenient and in most circumstances, more cost-
effective. What's more, it provides the opportunity for individuals to interact despite living
hundreds of miles apart absolutely free of charge. The internet is huge and is only going to
get much larger.
Companies are able to advertise on the internet for a much lower cost than traditional
advertising along with the additional advantage of far better relevance. The web isn't only
altering daily life; it is changing the way in which we do business.
Search engine marketing means that you can promote your services and products to an
enormous audience and an audience that is far greater in comparison with every other
marketing and advertising medium. By advertising on the internet you can advertise to a
huge amount of people easily and at a reasonable cost. This isn't doable with other
marketing mediums.
With SEO and PPC advertising, people are searching for your products and so you are
fulfilling a demand rather than generating it like you do with other advertising and marketing
mediums. Conversion rates are unsurprisingly significantly higher.
Usually businesses are not able to track their advertising efforts easily and consequently do
not know how much revenue their campaigns are making. As search engine optimisation
and pay per click campaigns are electronic, fitting campaign tracking is incredibly
straightforward so you know exactly how much your online campaigns are generating.
The start-up cost of an online store is much cheaper than a bricks and mortar store letting
you compete with the largest corporations. For this reason, businesses online can grow at a
considerably faster rate than other companies.
Due to these reasons, search engine optimisation and pay per click advertising is the ideal
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2. spot to advertise your business whether
you are a large or small business. It is
advisable to alter your organic ranking
expectations depending on your budget. It
is a good idea for smaller organisations
that do not have the same budget as bigger
businesses to focus on local, long tail
searches initially before later targeting
more generic search terms. For example,
for those who are a search engine
optimisation agency in Colchester, you'd
look to focus on keyword phrases such as
SEO Colchester or SEO Essex.
SEO Essex is a longer tail search than say
SEO and of course the amount of corporations that focus on that search phrase are
considerably lower than the term search engine marketing and as a result it is much less
competitive and much easier to rank for. It is a lot better to do this than to attempt to rank for
competitive search terms and failing as the top three positions get the majority of the clicks.
Long term you will have the ability to target tougher search terms that get much more
searches with the income that you earn from much easier keywords and phrases. The main
point though is always to target search terms which are within reach so that your search
engine marketing campaign is lucrative.
Confidentiality Agreement
The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will
safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons
needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd
Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com