Prez for Johan Cruyff Academy on January 23rd 2008 Update from December Prez. More examples and extended social sport matrix

1. Sport 2.0 Social Sport on the web Gijsbregt Brouwer 23 January2008

2. About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer Gijsbregt Brouwer – Johan Cruyff Academy – 23/01/2008

5. Sport on the internet Sport on the internet

7. Sportsponsoring Sponsor Sponsee Association Means Agreement

9. Sportsponsoring Sponsor Sponsee consumer fan platform

10. Sportsponsoring Sponsor Sponsee fan platform consumer

14. Live TV = live sport

16. Sport is everywhere

17. Sport is everywhere: the network Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport Video storage

18. Everybody wants to share sport

20. Value network: the edges hurt Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport MULTIPLATFORM Video storage

23. Social Sport Matrix Social Sport Matrix

24. Active vs passive Active  athlete  own results & activity Passive  fan  idol’s results & activity

25. Active community

27. Passive community

29. Active tools

31. Passive tools

33. Active news

35. Passive news

37. Active gaming

39. Passive gaming

42. International trends International trends

44. USA

46. USA

47. Germany

49. Germany

50. Brittain Gijsbegt Brouwer – Waddameeting sport 2.0 – 13/12/2007

52. Brittain

54. National trends National trends

55. Netherlands

58. Social media: sport communities

60. Social media: tools

62. Social media: news

64. Social media: gaming

66. Future developments Future developments

68. Always in tune

69. Technique couples offline & online

70. Embeddable content

72. About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer

73. Questions and discussion