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Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
Sports 2.0 Improving sports thru internet & mobile
Sponsoring 0.0 Maecenate
Sponsoring 1.0 Signage  boarding
Sponsoring 1.5 Hospitality
Crisis Sponsoring Sales driven
Sponsor  and/or media Sponsee Association Means Agreement Sponsoring 1.0
Sponsor and/or media Sponsee  consumer fan platform ,[object Object],[object Object],[object Object],Sponsoring 2.0
 
Sports = experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Build lasting platforms
Social sports Matrix
Passive Active
Active community
Passive community
Active  tools
Passive  tools
Active  news
Passive  news
Active  gaming
Passive  gaming
Social sports Matrix
Case Rabosport
Rabosport.nl
Content sharing
Social media
Brand tools
Innovation
The connected runner…
Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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Editor's Notes

  1. Sponsorcongres 2009
  2. gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  30. [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt