Engaging the sports consumer

John Martinez, Chief Executive Officer of Shocklogic presents on: Understanding that employers and looking for in terms of their training and qualifications; What training do you already have and which features in your CRM and data system offer have greatest future flexibility; Making the process more user-friendly; Integrating intranets and portals; Building enhanced analysis and reporting to examine the current uptake of membership and qualification needs.

My presentation for the Nike European Leadership program on the ful digital day March 31st 2011

Esportes Negócios

Engaging the sports consumer
Sports is social again

Gijsbregt Brouwer

LeadershipOFFENSE Program ‐ Nike EHQ ‐ 31/03/2011

Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

Sports 2.0
Improving sports 
thru internet & 
mobile

Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniSes
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • CommuniSes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraSon

Some more theory

Photograph: Cathal McNaughton/PA

Sponsoring 1.0
AssociaSon

Sponsor 
Sponsee
and/or media
Agreement

Means

Sponsoring 2.0 • Engagement
• Value creaSon
• ConSnuous experience

plaWorm
Sponsor
consumer fan Sponsee 
and/or media

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