Fundraising Tips & Tricks, Leila Bicakcic #gijc15

1. Fundraising: Tips and
Tricks
Finding Money for Investigative
Reporting

2. Fundraising is…
“Fundraising or fund raising (also development) is the process of
soliciting and gathering voluntary contributions of money or
other resources, by requesting donations from individuals,
businesses, charitable foundations, or governmental agencies.
(…) Fundraising is a significant way that non-profit
organizations may obtain the money for their operations.”
Wikipedia
“Donors are not only worried about weather we are going to get
reporters killed; they are also worried weather we’re going to
embarrass them with the host country by writing something
inconvenient. It’s difficult line of walk – a political minefield.
It’s easier just to support planting plants or immunizing
children”
Rosemary ArmaoRosemary Armao

3. It requires…
 Strategic planning that integrates all activities
 Defining the “brand” of your organization
 Communicating an identity and a mission/vision
 Promoting activities, results, and beneficiaries
 Building the right staff structure

4. It requires…

5. DO’S
 You have to ask
 Define yourself
 Keep appropriate profile
 Promote your work
 Get organized
 Focus on specific projects
 Take a personal approach
 Thank your donors
 BE ACCOUNTABLE & TRANSPARENT

6. DON’T’S
 Leave planning till the very last minute
 Repeat the same strategy
 Fundraise above & beyond your capacitates
 Be aggressive and/or offensive
 LIE

7. Applying to Open Calls
 Project Development vs. Project Writing
 Project Development is a process of mobilizing
and organizing time, staff and other resources
necessary for reaching set goals
 Project Writing is a technique of presenting
already designed projects in accordance with
donor’s requirements, or converting project plan
into project proposal

8. Key Preconditions
 Leads to accomplishment of policies
and/or programmatic goals
 Fits into your organisational mission /
vision and your strategic goals
 Value for Money

9. Fundraising Process

10. Logical Framework
NEED /
PROBLEM

11. Thank youThank you 
Leila Bicakcic
Executive Director
Center for Investigative Reporting
(CIN) Sarajevo
email: leila@cin.ba