Presentation from Jennifer Magnolfi, Downtown Project #roadmap2013 More at http://events.gigaom.com/roadmap-2013/

1. Wednesday, November 13, 13

2. USING DATA TO PROGRAM
CREATIVE SPACES
Jennifer Magnolfi
Downtown Project
Wednesday, November 13, 13

3. PROGRAMMABLE HABITATS
Wednesday, November 13, 13

4. Wednesday, November 13, 13

5. PROGRAMMABILITY < > PRODUCTIVITY
Microsoft Envisioning Lab . 2010
Photo courtesy of Microsoft Inc and Herman Miller Inc
Wednesday, November 13, 13

6. CREATION OF NEW KNOWLEDGE
Wednesday, November 13, 13

7. CAN WE SCALE THE COWORKING EFFECT ?
Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPC
Wednesday, November 13, 13

8. photo by Aimee Groth,BusinessInsider
http://read.bi/VkCjPC
Wednesday, November 13, 13

9. DOWNTOWNPROJECT
$350M Investment in Downtown LV
$200M Residential + Real Estate
$50M VegasTech Fund
$50M Small Businesses
$50M Education
photo by Aimee Groth, BusinessInsider
http://read.bi/VkCjPC
Wednesday, November 13, 13

10. MAXIMIZING ADAPTATION > RESILIENCE
Wednesday, November 13, 13

11. 500
400
300
200
Shift Digital Community Growth | Membership
Save the Huntridge
Vegas Tech
Vegas Game Day
Shift Vegas Polity
Shift Art
Vegas Music Scene
120
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
DT Food Jelly FB
Shift Studios
Content Jelly
90
Downtown Education
/usr/lib
Vegas Skillshare FB
Health & Wellness
Syn Shop
60
Syn Shop FB
/usr/share
Founder Dating
Sx Vegas
Aquaponics
LV Park(ing) Day
30
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
0
Jan
Wednesday, November 13, 13
Feb
Mar
Apr
May

12. 500
400
300
200
Shift Digital Community Growth | Membership
Save the Huntridge
Vegas Tech
Vegas Game Day
Shift Vegas Polity
Shift Art
Vegas Music Scene
120
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
90
•
•
DT Food Jelly FB
Constant growth in new communities
Highest growth in community around learning
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Health & Wellness
Syn Shop
60
Syn Shop FB
/usr/share
Founder Dating
Sx Vegas
Aquaponics
LV Park(ing) Day
30
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
0
Jan
Wednesday, November 13, 13
Feb
Mar
Apr
May

13. USERS AS CODESIGNERS > EMPATHY
Wednesday, November 13, 13

14. Shift Digital Community Growth | Engagement | Posts Per Engaged User
Save the Huntridge
12
Vegas Tech
Vegas Game Day
Shift Vegas Polity
Shift Art
10
Vegas Music Scene
•
•
8
Sound Foundry
Online activity per engaged user
Highest peak pre-IRL activity buiding
Sound Foundry FB
Downtown Food Jelly
DT Food Jelly FB
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
6
Health & Wellness
Syn Shop
Syn Shop FB
/usr/share
4
Founder Dating
Sx Vegas
Aquaponics
LV Park(ing) Day
Green Jellyers
2
Coworking
9th Bridge
Vegas Community
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Shift Vegas
Private Shift FB Group
0
Jan
Wednesday, November 13, 13
Feb
Mar
Apr
May

15. Shift Physical Community Growth | Meetups
Gaming
12
Performance
Local Politics
Art
Music
10
Food
Content
Education
Health & Wellness
8
•
•
Makers
Increase of use of physical space
Stabilized occupancy per vertical activity
Tech
Green
6
4
2
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
0
Jan
Wednesday, November 13, 13
Feb
Mar
Apr
May

16. DISTRIBUTED COCREATION > TRUST
Wednesday, November 13, 13

17. 10 Proof of Concept Projects
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18. Summarized Shift Growth
Physical Meetups
50
Active Projects
Unique Organizers
Generated by Shift
42
40
30
•
•
•
32
IRL Meetups Avg Growth Rate 42.5 %
Active Project Avg Growth Rate 78.3%
New Organizer Avg Growth rate 83.9%
29
20
10
All change manifested in physical space
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
0
Jan
Wednesday, November 13, 13
Feb
Mar
Apr
May

19. The Sunday Reset Project
Health and wellness | Sold Out | Cash Flow Postitive
Wednesday, November 13, 13

20. Video via @resetprojectlv and James Wong
Wednesday, November 13, 13

21. Video via @resetprojectlv and James Wong
Wednesday, November 13, 13

22. Video via @gabeshep and #vegastech
Wednesday, November 13, 13

23. Video via @gabeshep and #vegastech
Wednesday, November 13, 13

24. #vegastech SXSW 2013 booth
$350k total funding raised | 140 members came from LV
1100 attendees to the events | #1 trending topic twice
Image via @gabeshep
Wednesday, November 13, 13

25. Proof of Concept Community Project by Green Jelly
10 wk from incubation to realization | volunteer driven
$8.5k raised funds | city approved
Wednesday, November 13, 13

26. Proof of Concept Community Project by Green Jelly
$100k Corporate sponsor offer emerged for follow-up buildout
RE offer to occupy the block
Wednesday, November 13, 13

27. Video courtesy of GreenJelly and DTP
Wednesday, November 13, 13

28. Video courtesy of GreenJelly and DTP
Wednesday, November 13, 13

29. Creativity is not the game preserve of artists,
but an intrinsic feature of all human activity.
- Red Burns
Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPC
Wednesday, November 13, 13

30. Wednesday, November 13, 13