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CLOUDENOMICS FROM A SERICE PROVIDER’S
                        PERSPECTIVE: THE AMAZON FACTOR
                            SPEAKER: John Keagy
                                     CEO and Founder
                                     GoGrid

Friday, July 27, 2012
Cloudonomics	
  From	
  a	
  Service	
  Provider’s	
  Perspec5ve:	
  
                        The	
  Amazon	
  Factor

                         June	
  2012




                         John	
  Keagy	
  –	
  CEO	
  &	
  Founder,	
  GoGrid

Friday, July 27, 2012
What	
  isn’t	
  covered	
  in	
  
          Cloudonomics…
                Not	
  an	
  oversight…	
  	
  Joe	
  wanted	
  this	
  book	
  
                   to	
  be	
  4meless	
  and	
  seminal	
  and	
  it	
  is.

                Amazon	
  =	
  cloud
                   •Not	
  founded	
  to	
  sell	
  off	
  excess	
  compute	
  
                    capacity
                   §Not	
  gonna	
  work	
  for	
  1%	
  margins




                 CONFIDENTIAL                                                       	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Today	
  you	
  can	
  “Cloud	
  Wash”	
  and	
  s5ll	
  win
                    On-­‐Prem-­‐Cloud   Fana5Cloud                                   Enterprise    Secure-­‐Cloud
                                                                                       Cloud




                           Lots	
  of	
  hype	
  crea4ng	
  a	
  rising	
  4de	
  for	
  all	
  vendors


                 CONFIDENTIAL                                                                        	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
“It's	
  only	
  when	
  the	
  5de	
  
                        goes	
  out	
  that	
  you	
  learn	
  
                        who’s	
  been	
  swimming	
  
                        naked.”




                 CONFIDENTIAL                                     	
  	
  	
  ©	
  2012	
  GoGrid
Friday, July 27, 2012
Many	
  cloud	
  vendors	
  are	
  actually	
  fear-­‐mongering	
  about	
  
          the	
  cloud
                        1.Not	
  secure	
  or	
  compliant

                        2.Too	
  expensive

                        3.Lacking	
  capabili4es

                        4.Too	
  hard	
  to	
  use,	
  control,	
  &	
  manage

                        5.Not	
  reliable

                 CONFIDENTIAL                                                    	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
The	
  Cloud	
  is	
  young

                  Don’t	
  make	
  business	
  
                        decisions	
  based	
  on	
  today’s	
  
                        offerings!




                 CONFIDENTIAL                                     	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Imagine	
  the	
  marketplace	
  in	
  18	
  months…

                  1.Security	
  &	
  compliance	
  à        2X	
  the	
  security

                  2.Cost	
  à   50%	
  of	
  the	
  current	
  cost	
  or	
  less

                  3.Limited	
  capabili4es	
  à        2X	
  the	
  capabili5es

                  4.Ease	
  of	
  use/control/	
  transparency	
  à           2X	
  beZer

                  5.Reliability	
  à    2X	
  the	
  reliability

                 CONFIDENTIAL                                                                	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Who’s	
  wearing	
  the	
  shorts	
  now?



                    On-­‐Prem-­‐Cloud   Fana5Cloud    Enterprise   Secure-­‐Cloud
                                                        Cloud




                 CONFIDENTIAL                                        	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Who’s	
  wearing	
  the	
  shorts	
  now?




                                                         Enterpris
                                            Fana5Clo       Cloud e   Secure-­‐Cloud
                        On-­‐Prem-­‐Cloud           ud




                 CONFIDENTIAL                                            	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Who’s	
  wearing	
  the	
  shorts	
  now?




                                                         Enterpris
                                            Fana5Clo       Cloud e   Secure-­‐Cloud
                        On-­‐Prem-­‐Cloud           ud




                 CONFIDENTIAL                                            	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Thank	
  You!




                 CONFIDENTIAL   	
  	
  	
  ©	
  2011	
  GoGrid	
  	
  	
  	
  	
  06/14/12
Friday, July 27, 2012
Friday, July 27, 2012

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CLOUDENOMICS FROM A SERICE PROVIDER’S PERSPECTIVE: THE AMAZON FACTOR from Structure 2012

  • 1. CLOUDENOMICS FROM A SERICE PROVIDER’S PERSPECTIVE: THE AMAZON FACTOR SPEAKER: John Keagy CEO and Founder GoGrid Friday, July 27, 2012
  • 2. Cloudonomics  From  a  Service  Provider’s  Perspec5ve:   The  Amazon  Factor June  2012 John  Keagy  –  CEO  &  Founder,  GoGrid Friday, July 27, 2012
  • 3. What  isn’t  covered  in   Cloudonomics… Not  an  oversight…    Joe  wanted  this  book   to  be  4meless  and  seminal  and  it  is. Amazon  =  cloud •Not  founded  to  sell  off  excess  compute   capacity §Not  gonna  work  for  1%  margins CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 4. Today  you  can  “Cloud  Wash”  and  s5ll  win On-­‐Prem-­‐Cloud Fana5Cloud Enterprise Secure-­‐Cloud Cloud Lots  of  hype  crea4ng  a  rising  4de  for  all  vendors CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 5. “It's  only  when  the  5de   goes  out  that  you  learn   who’s  been  swimming   naked.” CONFIDENTIAL      ©  2012  GoGrid Friday, July 27, 2012
  • 6. Many  cloud  vendors  are  actually  fear-­‐mongering  about   the  cloud 1.Not  secure  or  compliant 2.Too  expensive 3.Lacking  capabili4es 4.Too  hard  to  use,  control,  &  manage 5.Not  reliable CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 7. The  Cloud  is  young Don’t  make  business   decisions  based  on  today’s   offerings! CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 8. Imagine  the  marketplace  in  18  months… 1.Security  &  compliance  à 2X  the  security 2.Cost  à 50%  of  the  current  cost  or  less 3.Limited  capabili4es  à 2X  the  capabili5es 4.Ease  of  use/control/  transparency  à 2X  beZer 5.Reliability  à 2X  the  reliability CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 9. Who’s  wearing  the  shorts  now? On-­‐Prem-­‐Cloud Fana5Cloud Enterprise Secure-­‐Cloud Cloud CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 10. Who’s  wearing  the  shorts  now? Enterpris Fana5Clo Cloud e Secure-­‐Cloud On-­‐Prem-­‐Cloud ud CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 11. Who’s  wearing  the  shorts  now? Enterpris Fana5Clo Cloud e Secure-­‐Cloud On-­‐Prem-­‐Cloud ud CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012
  • 12. Thank  You! CONFIDENTIAL      ©  2011  GoGrid          06/14/12 Friday, July 27, 2012