Are you covered? -Campaign info & Schedule of activity for 2012.

1. 2012 Media Information Direct to your door TM
ARE YOU
THE
UK’S
covered?
PREM
INSU IER
RAN
GUID CE
E
THE ORIGINAL INSURANCE GUIDE AND MARKET LEADER
Please use and recycle
Thank you
July 2011 Direct to your door
TM
Insurance
Please use and recycle May 2011 Direct to your door
ARE YOU covered?
Thank you TM
TM
Please use
Thank you and recycle
Insurance
ARE YOU covered?
TM
Insurance
August 201
1 Direct to your
June 2011
ARE YOU co
Please use and recycle Direct to your door door
vered?
Thank you TM
TM
TM
Insurance
Compare quotes and save money!
ARE YOU covered?
TM
Compare quotes and save money! independent and impartial guide to insurance
The Benefits of ‘Direct To Your
Your
Compare
Your independent and impartial guide to insurance THIS MONTH: Hints and tips on saving time and money on your insurance
INSIDE
quotes and save
Compare quotes and save money! money!
Door’ Magazines:
Your inde
INSIDE THIS MONTH: Hints and tips on saving time and money on your insurance
pend ent and im
INSIDE THI partial gu
Your independent and impartial guide to insurance S MONTH
: Hints and ide to insu
tips on sav
ing time
rance
INSIDE THIS MONTH: Hints and tips on saving time and money on your insurance and
money on
The UK’s
Carefully targeted to specially chosen
your insu
rance
premier
insurance guide
consumer groups.
The UK’s
premier
insurance
guide Delivered at a time when most people
are likely to read/respond (with the
The UK’s
premier daily post).
insurance guide
Flexible advertising proposition with
Car • Home • Van • Bike • Pet • Home emergency
in built testing opportunities for copy,
Landlord • Health • Business • Breakdown • Life
Car • Home • Van • Bike • Pet • Home emergency incentives and offers.
Landlord • Health • Business • Breakdown • Life
Car • Home • Van • Bike • Pet • Home emergency
Car • Home
Landlord • Van • Bi
ke • Pet •
Long response tail on campaigns
Landlord • Health • Business • Breakdown • Life • Health Home em
• Busine
ss • Brea ergency
kdown •
Life
compared to single door drop items
of up to 14 months after delivery.
“I’m really pleased with the results we What are ‘Direct to your Cost effective response and good ROI.
achieved from the TCS door drops over door’ magazines? Proven track record and reputation for
the past year. They’re proving to be delivering results.
extremely well targeted and generate a High volume, tightly targeted national
direct response advertising A one stop shop with superb
great response”.
magazines in A5 Format. Our media value.
Marketing Manager, Direct Line
publications are delivered by Royal
Mail at an all inclusive cost to cover The market
What is ‘Are You Covered?’ targeting, collation, print, delivery
The collaborative directory market which
Are you covered? is the UK’s original and and distribution.
includes AYC has now grown to over 140
market leading insurance guide. The guide Your message delivered to your million items a year and since 2004 the
is a monthly 16 page, A5 direct response potential customers at a fraction of advertising spend has increased by 879%
publication delivered via Royal Mail door- the standard Royal Mail cost. to over £18 million a year.
to-door to a tightly targeted ABC1 C2 car/ Bringing advertiser and consumer Source: Thomson Intermedia.
home owner audience. The guide offers together via collaborative direct
a wide range of insurance products to the response publishing.
consumer, giving them a choice of brands
and products, providing the recipient with
the opportunity to save money on their
TCS DMS are the experts at TCS Direct Media Sales
delivering your message through Established in 1997, TCS Direct
insurance and renewals. We continually
the right door. In a cluttered Media Sales launched its first
refine and update the guide to ensure that
our product is comprehensive and easy for media world of thousands of publication in March 1998 with a
for our readers to use. We have a proven messages, we can bring your distribution of 800,000. We now
ten year track record of delivering high brand together with your target publish and distribute over 60
levels of response for our advertisers. market in their own home. million magazines a year.
60 MILLION DELIVERED BY ROYAL MAIL
TCS DIRECT MEDIA SALES. TO ADVERTISE TEL 020 7556 6088 OR EMAIL advertising@tcsdirectmedia.com

2. Campaign Schedule 2012 Rate Card
Full page
Distribution Delivery Copy full £10.00 per ‘000
page
Month Volume Pagination Areas Period Deadline Trim size:
210 x 148 + 3mm bleed.
Type area:
January 5 million 16 pages National 4 wks 5th December 11 204 x 142mm
February 7 million 16 pages National 4 wks 9th January 12 Half page
half £6.00 per ‘000
March 7 million 16 pages National 4 wks 6th Febuary 12
page Trim size:
105 x 148 + 3mm bleed.
April 5 million 16 pages National 4 wks 5th March 12 Type area:
99 x 142mm
May 4 million 16 pages National 4 wks 9th April 12
Box ads
June 5 million 16 pages National 4 wks 7th May 12
box £1.50 per ‘000
ads 68 x 38mm portrait.
July 4 million 16 pages National 4 wks 4th June 12 Insurance checklist sponsorship
£1.50 per ‘000
August 7 million 16 pages National 4 wks 9th July 12 68 x 62mm portrait.
Front cover solus
September 7 million 16 pages National 4 wks 6th August 12 £2.50 per ‘000
25 x 140mm landscape.
October 5 million 16 pages National 4 wks 10th September 12
November 4 million 16 pages National 4 wks 8th October 12 Advertising Rates
Cost per ‘000 £10.00
TOTAL DISTRIBUTION: 60 MILLION
First Right Hand page 10% premium
Outside Back Cover 15% premium
Inside Back Cover 10% premium
Features Agency Commission @ 10%
A5 format delivered via Royal Mail Door to Door with a range of different Creative Tests
types of insurance from the UK’s leading insurance companies.
We can offer an A/B copy split for creative
Unique ‘At a Glance Quote Guide’ built into the publication to tests, the charges for a plate change are:
help the consumer capture all the vital information when obtaining a quote. 1/0 - £260, 1/1 - £315, 4/0 - £420
A list of key questions so that the consumer knows what to ask when getting quotes. and 4/4 - £470
The cost of placing an advertisement in Are
You Covered? includes: your company logo
Reaching your potential customers on the front cover and your logo, telephone
number and quote reference (for consumers
Targeting Why Royal Mail? to quote when calling) on the Quote Guide.
ABC1 C2 car / home owner households Ability to reach every house in the UK.
Large circulations to ensure blanket coverage to Royal Mail’s Door to Door is the only service that Testimonials
our targeted post codes sectors offers total UK coverage for unaddressed items.
Peak Insurance renewal times included in Total coverage means access to over 28 million “Just to let you know that the results
Feb and Aug homes throughout the UK. have been excellent. It turned out
Other peaks and troughs to reflect the seasonal Uniformed, professional staff. to be almost as good as our cold list
peaks in insurance. Strong brand, your items delivered alongside mailings, thus exceeding my
Targeting model which incorporates conversion the mail. expectations! You can certainly count
data and door drop performance response Royal Mail limits the number of items they
information
us in for next year’s issues!”
deliver to each household to maximise impact.
Home owners, multiple car ownership, with a Royal Mail delivers only one item from a single Campaigns Manager, Aviva
strong preference for print and buying over product type per week.
the phone Solus delivery if no accompanying mail. “I have been very pleased with the
Avoid areas considered ineffective by insurers results to date of our advertising in
Insurance renewal propensity by postcode sector The whole process: Are You Covered. It is bringing in
Premium households are targeted and the top consistently cost-effective response
ranked postcode sectors receive the guide with You:
1. Book space 2. Supply artwork for motor insurance quotes, and I
increased frequency.
3. Manage and monitor response hope it will continue to do so!”
Our targeting uses the most appropriate
lifestyle systems & geodemographic profiling We, TCS Direct Media Sales: Direct Marketing Manager, Swinton
using Mosaic and TGI. Ongoing evaluation Insurance
1. Target 2. Collate 3. Print
and analysis constantly improves the response
generated.
4. Deliver 5. Distribute
Contact details Gibby Barnfather Head of Sales
t – 020 7556 6088 m – 07825 415 712 e – gibby@tcsmedia.co.uk 35 Garway Rd, London, W2 4QF
www.tcsdirectmedia.co.uk