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Leveraging Your Brand for Growth

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PWG Small Business Marketing
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Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth: Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
Six Stimuli of the Old Brain Leveraging Your Brand for Growth: Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
WHAT IS SOCIAL Pillar #1: Marketing MEDIAStrategy AND WHY YOU SHOULD CARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Describe Your Ideal Client Demographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #2 Differentiation Steve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Interview Your Clients Ask Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
#3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Purpose Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Talking Logo Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer events Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
What Do You Think? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

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Leveraging Your Brand for Growth

  • 1. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 2. New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 3. Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth: Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
  • 4. Six Stimuli of the Old Brain Leveraging Your Brand for Growth: Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
  • 5. WHAT IS SOCIAL Pillar #1: Marketing MEDIAStrategy AND WHY YOU SHOULD CARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 6. Describe Your Ideal Client Demographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 7. Marketing Pillar #2 Differentiation Steve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 8. Interview Your Clients Ask Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 9. How Are You Different? • Product • Service • Market niche • Offer • Solve a problem • Unique habit • Guarantee • A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 10. #3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 11. Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 12. Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 13. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 14. Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 15. Marketing Purpose Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 16. Talking Logo Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 17. Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 18. Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 19. Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 20. Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 21. The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 22. Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer events Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 23. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 24. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom • Strategy • Differentiation • Positioning • Branding • Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 25. What Do You Think? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom