2009 GHTA Conference Presentation

1. E-Nutrition 101
Or: “Creating a Well Fed E-Commerce Engine”

3. First, Some Numbers…What’s Changing?
• 93% of online sales are b2b
• B2B: 31.2% of Manufacturer Shipments take place online
• B2C: 3.2% of Retail Trade, 127 Billion, growing at 22% per year
• GIFT B2C: 6.7% of Gifts sold online (category: Flowers and Gifts)
• GIFT B2B ONLINE: 20% Average Growth (source: OmegaNet)
• Source: US Dept. Commerce Retabil e-Commerce Quarterly, US
Census Bureau e-Stats

4. Best Way to Access This Growing Sector:
• Have a B2B Web Site
• Sell to e-Tailers…and
EMPOWER INDIE e-
Tailers! (enable drop-
shipping)

5. Who are the main e-Tailers?
• Most of those Non-store Retail sales
came through Electronic Shopping
and Mail-Order Houses :
 AAFES
 Amazon
 Atlanta Network Technologies
 HSN
 Big Fly Sports
 Fansedge
 Cooking.com

6. More e-Tailers:
 CSN stores Petco
 CSX Rail Proaction Sports
 Esports Partners The Sportsman’s Guide
 Fingerhut direct Union Pacific Rail
 GSI Commerce
 Frys Electronics
 Footlocker.com
 Target.com
 Macys.com
 Office Depot
 Staples

7. e-Tailers Require “Feeds”
• Ability to upload inventory levels at least twice
a day
• Ability to download drop-ship data and send
back Fedex/UPS Shipping Data.
• Intermediaries provide these services.
Example: Mercury Commerce
• Typical order flow (GW Schleidt):
• Target.comMercuryXTROVERT
QuickBooks

8. Empowering Independent Retailers: AYR1
• Use the same “feeds” that you use for
high volume E-Tailers
• Inventory, Drop-Shipping – No Diff
• XTROVERT Inventory feed:
• ERP  AYR1

9. Best Way to Get Set Up to “Feed” the e-
Commerce Engine: Your Own B2B Site
• The feeds that feed YOUR
b2b site are the same feeds
that will feed others.
• Typical feeds: Inventory,
Customers, Order History

10. Feeds You’ll Need:
• To be effective, important to connect b2b web site to ERP system
(accounting package). Allows for CHANNEL SYNERGY.
CHANNEL SYNERGY leads to maximal b2b web growth.
• Upload New SKUs
• Download Orders
• Process Leads (send to rep, upload to SalesForce)
• Qualify incoming new customers -- instant credit check
Example: OmegaNetXTROVERTSalesForce.com.
Registrations need to be filtered through ERP so that existing
customers don’t get processed as leads

13. SYNQWARE CONTACT INFO
Tel: (203) 975 7092
Email: brett@synqware.com
Downloads: www.synqware.com/download