Social media policies for smdaybe
•
1 like•402 views
The introduction to social media policy creation
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Social media policies for smdaybe
Similar to Social media policies for smdaybe (20)
More from Vanguard Leadership
More from Vanguard Leadership (20)
Recently uploaded
Recently uploaded (20)
Social media policies for smdaybe
- 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam • Market research
- 2. Agenda • Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012) • Steps towards a Social Media Policy • Social Media Policies made simple
- 4. Frequency of access 70 60 50 Daily 40 Weekly 30 Monthly 20 No account 10 0 be In re er s e+ k g o ed ua itt Tu lo bo gl Tw nk B sq oo ou ce Li ur G Y Fa Fo (c) Vanguard Leadership – Oct-Nov 2012
- 5. What is bound to happen?
- 7. SoMePol @ companies (c) Vanguard Leadership – Oct-Nov 2012
- 8. Employee Awareness of the SoMePol (c) Vanguard Leadership – Oct-Nov 2012
- 9. Time for a poll! Who has a social media policy?
- 11. Your idea of a Social Media Policy?
- 12. It can be different
- 13. And one step further...
- 14. These times are over... Mostly
- 15. Topics that need answering • Legal Framework? • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy?
- 16. First, the legal framework… • No specific social media legislation • CAO 81 & 38 • “Wet op privacy” – (8/12/92) • Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
- 17. Guidelines or Policy • Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk • Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
- 18. Who contributes to the policy? And Why? Marketing HR IT Legal Mngt Team Employees Unions
- 19. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
- 20. How Long Is your SMP? 6% 38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
- 21. Social Media Policy/Guidelines 35+ areas of interest
- 22. So M C e om O De pa ve fin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So e 42,9 Sp ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin nd es Ti 57,1 ps Ch & art D 28,6 o' Tric R s & ks eq 32,1 ue Don st 't ac s What content does the SM P focus on? 50 ce ss 10,7 (c) Vanguard Leadership – Oct-Nov 2012
- 23. Anatomy of a good policy
- 24. Some examples
- 29. Key to success Roll-out
- 30. How were they informed? 6% 0% 16% 40% 18% 20% Not Intranet post Email Presentation Training Video
- 31. Roll-Out van een Sociale Media Policy
- 32. Best Practices
- 36. Need or want to discuss more about Social Media Policies!