your presence in social media like Facebook, Twitter, linked-In are more important than your Balance Sheet

1. Social Media as a
Recruitment tool

2. “Social media describes a new set of internet tools that enable shared community
experiences, both online and in person.
SM is a community of people with common interests who connect with one
another to learn, play, work, organise and socialise. Communities can be large or
small, local or global. They can be public or restricted to members.”
Geoff Jennings, Online Recruitment Specialist

3. Overview
Define Social Media
Social Media in Recruitment
Social Media Tools - live
Recruiting Strategy
Challenges and Roadblocks
Questions

4. Social Media by the numbers
346,000,000 number of people globally read blogs
700,000,000 number of photos added to Facebook monthly
273.1 minutes on average spent watching online video each month
55% Internet users who have uploaded and shared photos
57% users who have joined a social network
93% people expect companies to have a social media presence
Sourced from:Presentation by Marta Strickland

6. Social Media as a Recruitment Tool
 Source of candidates
 Builds and leverages off networks
 Employee/employer branding
 Research tool
 Complements a company’s careers site (not to be used instead of a
corporate careers site)
 Employer transparency
 Engage in conversation with customers, suppliers and internal stakeholders
“[Social Media] is NOT a Recruitment Strategy on its own. The key is to understand where the talent
hangs out online and then develop a strategy to engage with them on their terms”
Michael Specht, industry blogger

7. What does this mean to us?
If candidates
are using
Social Media
to find what they
are looking
You need to get
for….. into the mind of
candidates &
how they search

8. Let’s examine some really cool
Social Media trends…

9. LinkedIn
Seen by users as a credible extension of their resume and a way
to research relevant industry information:
 Search employees and target organisations
 Join Groups to join in discussions and have access to industry
information
 Network with other industry professional
 Reference check

10. LinkedIn
Researching through Groups
Contributing in discussion
Advertising job opportunities
Creating Polls

11. Networking with
prospective
candidates/ clients/
colleagues
LinkedIn
Lets go Live!

12. Facebook
Ernst & Young, Deloitte, Hallmark, Apple
and the CIA all have dedicated Facebook
recruitment strategies
 Facebook is being used as a strategy to
connect with passive candidates and to build
long term talent pools
 Aussie iconic brand Bushells have
successfully created a group with a following
of 8500 people who make comments and
share ideas
The median age for Facebook is now 33, up from
26 in May 2008
Source: Pew Internet & American Life Project
“Facebook is more than social networking, it’s a force for social
action” Mark Zuckerberg, founder

13.  Branch Out is a free
Facebook application which
allows users to create
professional profiles that
include their work history
and education (personal
information, like photo
albums and status updates,
is not included within these
profiles)
 Once the user installs the
app, a dashboard is
displayed that shows the
user’s corporate
relationships.
 BranchOut has three types of
enterprise products Job
postings, CareerConnect, and
RecruiterConnect. Lets go Live!

14. What is Twitter?
Twitter is a social networking and micro-blogging service that enables its users to send and
read other users' updates (known as tweets), which are text-based posts of up to 160
characters.
Who tweets?
Sourced fromPew Internet and American Life Project -
http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Twitter_Fall_2009_web.pdf

15. Twitter as a Recruitment tool
• Advertise job opportunities
• Network with industry leaders
• Source of candidates
• Employer branding tool
• Reach a wider and passive audience
• Respond to comments, requests, feedback, complaints in real time
• Follow discussion on various recruitment topics
• Engage in conversation and headhunt talent

16. Company presence on Twitter

17. YouTube
YouTube is the leader in online video, allowing people to easily upload and
share video clips on www.YouTube.com and across the Internet through
websites, mobile devices, blogs, and email.
Founded in February 2005
• Channels created as a portal for
recruitment videos, resumes
• Available measurable data
to calculate ROI

18. JOB PORTALS
Lets go Live!

19. Blogs to follow
http://fresherslive.blogspot.com/
http://indiajobsite.blogspot.com/
http://www.indiacareerblog.com/index.aspx

20. Having a Recruiting Strategy
People
•Who are your customers of the strategy?
•What are they able to use?
•How are they likely to engage with your organisation?
Strategy
•What will social media do to your
Objective
customer relationships? • What do you want to achieve?
•Will the customers become more • Is this an internal or external activity?
engaged with your organisation? • Do you want to listen to or support
•Who within your organisation needs to your customers?
be involved in your strategy?
Technology
•What tools should you use?
•What applications should you build?
•How do they work with your existing technology environment?
Sourced from: Inspect – Networks of
expertise, 21st Century Recruiting 2009

21. Challenges and Roadblocks
 Legal & privacy implications
 Be prepared to be overwhelmed
 Spam
 It’s a moving target
 Companies need to overcome their fears i.e. giving control back to the
consumer
 This is a different form of communication – its much more than marketing
 Be real & honest to the audience
 Can be a lengthy process to implement
 Being aware of your Social Media policy

22. Questions?
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