The future number 1 marketing tool! Impacts and real added value? Best practices to achieve successful initiatives LEVEL 1 : Why use Social Media for events? How to optimize your own network? Influencing the message around your event in the social environment; use it in order to create value for your meetings and events. In one word: how to demystify new technologies and put them at your service for a much better ROI! About Mr Gerrit Heijkoop Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. “Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”. Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) NL chapter and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, strategy and creative design to generate more value, with less effort! HCIBS offers: Social Inspiration: workshops, lectures, coaching Social Scenario: strategy, concept, planning Social Technology & Design: tools, apps, sites, screens See http://How-Can-I-Be-Social.com for more info.

1. Social Media
for meetings & events
why, optimize network & messages
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2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

3. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
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4. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings
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5. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

6. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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8. 3.500
500
20
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9. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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14. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

15. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
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16. Where do
you stand?

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19. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

20. “I find myself quite
a good networker”
Disagree Agree
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21. Social Media explained
Twitter I’m eating a donut
Facebook I like donuts
Foursquare This is where I eat donuts
Instagram Look at my donut!
Youtube Watch me eating my donut
Linkedin My skills include donut eating
Pinterest A collection of the best donut pictures
Last FM Now listening to “Donuts”
Google+ I’m a Google employee who eats donuts
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22. Statistics Belgium
: 4.8 million (46,5% of population)
: 1.1 million
: 0,9 million
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23. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

24. Key ideas
1. #learning
2. #communication
3. #attitude
4. #relevance
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25. #learning
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26. “Anything that is
invented after your 35th,
feels as against the natural
order of the world.”
Credits: @lykle
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27. “Anything that is invented
between your 15th and 35th feels
as new and exciting and will play
an important role in your
professional career.”
Credits: @lykle
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28. “Everything that already
exists when you are born,
feels like normal and is a
regular part of the world
around you.”
Credits: @lykle
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29. why
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30. Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
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31. “What is the impact
of Social Media on
our communication?”
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32. The impact of Social Media on our communication

33. The impact of Social Media on our communication

34. The impact of Social Media on our communication

35. “With Social Media
it takes less effort
to reach more people”
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36. HCIBS social media solutions

37. Key ideas
 #learning
 #communication
3. #attitude
4. #relevance
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38. fundamental
difference
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39. fundamental difference:
HCIBS social media solutions

40. AIDA still exists…
Attention Interest Desire Action Share
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41. Capital vs Relations
Bought media Earned media
 Advertising  Tweets
 Commercials  Shares & Likes
 Flyers & Posters  Photo & video
 Direct mailings  Forwarded e-mails
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42. “How can
you activate
your network?”
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43. #daretogive
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44. Exercise
the power of networks
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45. “How can I …
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46. #reflection
the power of
networks
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47. how
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48. Video link:
http://bit.ly/KLMSurpriseVideo
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49. #daretogive
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50. 1. Authenticity
2. Friends & family
3. Employees & colleagues
4. Partners & suppliers
5. Clients
6. Rest of the world
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51. Key ideas
 #learning
 #communication
 #attitude
4. #relevance
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52. Video link:
http://bit.ly/ChooseYourWordsWisely
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53. Learn
Love
Laugh
Location
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54. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

55. Key ideas
 #learning
 #communication
 #attitude
 #relevance
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

56. #reflection
applying to
your own
context
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57. Before I go …
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58. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

59. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

60. Level 2 session after lunch:
1. Social Networking Strategy
2. How to measure ROI
3. How to determine what & what not
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61. Do you know someone who needs
some help with …
… event technology
… Social Media
… a speaker about those topics?
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62. Gerrit Heijkoop
Partner HCIBS
Want to receive these slides?
Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
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63. Social Media
for meetings & events
why, optimize network & messages
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

64. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv