1. Tung Ping Chau Video

2. Watch the videos and compare and
contrast the content and
construction?

4. Form
• What is the purpose of the video?
• You have 2 choices:
– To promote island and attract tourists (An
Advertisement)
– What do they need to know to motivate them?
– To educate an audience about the island
– (A Documentary)
– What do they want to learn that will engage
them?

5. Audience
• Local or overseas Audience?
• Knowledge of Audience?
• Interest: Locals will be attracted to the island
for different reasons to overseas visitors to
Hong Kong?
• Knowledge: How much the audience know
about the island will effect the information
you share?

6. Content
• When you know the form (Advertisement or
Documentary) and who you will target it at
(Audience) the content (information; images,
audio, graphics) will become clear.
• Remember film has its own visual language
which must be considered no matter what the
form content or audience.

7. Information into Images
• What information must be communicated to
your audience to attract them or educate
them?
• How do you turn this information into visual
information?
• How do I present this information in a way
that the audience will engage with and
understand?

8. Semiotics
• Semiotics is the study of signs
• Semiotic suggests that we understand the
world through the way signs work together
(syntax)
• We gain understanding and value about that
information through the particular signs that
are used

9. What values do these images suggest
and why?

10. What values do these images suggest
and why?

11. What values do these images suggest
and why?

12. Composition: Space

13. Composition: Weight

14. Composition: Density

15. Shot Scale
Long Shot LS Medium Long Shot MLS
Medium Shot MS Close Up CU

16. Shot Angle
Low Angle
High Angle
Eye Line

17. Camera Movement
Kill
the
Zoom

18. Structure and Syntax
• Once you have composed your individual
frame, you must consider the scale, angel and
camera movement you will use to enhance
the progression of the shots
• Then you must consider how you will
structure the sequence of shots to
communicate with your audience
• You can prepare this through the use of story
boards – story boards in film are more about
sequence than the individual frame

19. The Establishment Shot
• This is like the opening paragraph of an essay
that set the context of the information.
• It is usually a Long Shot (LS) or Extreme Long
Shot (ELS)

20. Medium Shot &1/2 Body Shot
• These shots move us closer to the action and
focus our attention on the specific details of
the information we are communicating
• If we are using a ‘stand-up’ presenter they will
be introduced using this size of shot

21. Close Ups & Cutaways
• Close Ups bring the audience the fine detail or
elements that are in themselves to small for
MS
• Cutaways are the shots that show secondary
elements of the action, usually in CU.

22. Audio: Dialogue
• Are you going to have a presenter(s)?
• What will be the personality of the
presenter(s) and the tone of their voice?
• Will you use ‘stand-up’ (SU) or voice over (VO)
or a mixture of both?

23. Audio: Music
• Only use music that adds value to your work
• It should not distract from the information
being communicated to the audience and can
assist by engaging the audience.
• Music can be used to set the tempo of the
editing and presentation style
• Music can be used at a low level to add to the
narrative of the video

24. Montage vs. Narrative
• Will your video follow a narrative (e.g. a day at
Tung Ping Chau) or will it be a montage of
shots based around the theme of each of the
locations?

25. Questions