The document summarizes the new product development process for Fruit Punch, a fruit juice product. It discusses idea generation, screening concepts, testing the top concept, developing the product, test marketing in cities, and commercial launch. It also covers target markets, pricing, distribution, promotion strategies, and reviewing marketing performance after launch.

1. PRODUCT AND BRAND MANAGEMENT NEW PRODUCT DEVELOPMENT Presented by: Y.T.S.B.M: Raviraj Ghadi , Priti Narvekar, Amit Panchal Y.T.I.E.T: Rohan Pathare , Rupali Jadhav. Presented to: Prof. Dhananjay Talele.

7. PRODUCT Type Fruit Juice Identification Fruit Punch Features Fruit Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. PLC Our product lie in introduction period Packaging 1 ltr.Tetra Pack, 250ml, 500ml PET Bottles Flavors Apple, Mango, Orange, Mixed Fruit. Price 1 liter -Rs. 70; 500ml – Rs 40; 250 ml – Rs. 25

12. DISTRIBUTION CHANNEL Raw Material Supplier Manufacturing Plant Wholesale Distributor Retail Outlet End Consumers Delhi Mumbai Kolkata Chennai Within Region

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