SlideShare uma empresa Scribd logo
1 de 19
Baixar para ler offline
Ideate
Ideate
‘How might we…’ statements,[object Object],Why use a ‘How might we…’ statement? A ‘How might we…’ statement (HMW) will launch you into (hopefully) generative ideation session.  A HMW statement sets up coming up with solutions to the challenge in a pinpointed, optimistic way.  ,[object Object],How to use a ‘How might we…’ statement: Use your problem definition (might be a POV madlib or want ad) to generate a number of HMW statements.  After you have generated a number of statements, as a team decide on which HMW statements to use to launch ideation (these statements are rich and are generative just in reading them).  The best practice is just trying some of these statements out – often your team won’t know if you’ve hit a generative HMW until into your brainstorm.  It is good to prepare a number of HMW statements to keep the brainstorm going.,[object Object],As a team, create at least 4 good HMW statements from your problem definition.  ,[object Object],An example:,[object Object],HMW…,[object Object],make healthy eating the norm?,[object Object],help a teenager feel the long-term affects of her everyday choices?,[object Object],Help a teenager feel more comfortable being herself?,[object Object],Make asocial risk disappear?,[object Object],Magnify health risks for a teenager?,[object Object],Make eating healthy the coolest thing to do?,[object Object],POV,[object Object],“A teenage girl with a bleak outlook needs to feel more socially accepted when eating healthy food, because in her hood asocial risks are more dangerous than a health risk.”,[object Object],Write your team’s 4 good HMW statements here:,[object Object]
Ideate
Ideate
Ideate
brainstorm: why?,[object Object],generate maximum innovation potential ,[object Object],in a short amount of time,[object Object],incorporate different perspectives,[object Object],build excitement,[object Object],gain alignment ,[object Object]
brainstorm: demo,[object Object]
Brainstorm:,[object Object]
brainstorm: best practices,[object Object],define the problem clearly and succinctly,[object Object],load and stoke the brainstorm intentionallygo for volume! 100+ ideas,[object Object],capture everything,[object Object]
brainstorm: stoke first,[object Object],Sound ball,[object Object],Word at a time proverb,[object Object],“yes and…” or rather, “what if?”,[object Object],“I am a tree”,[object Object],Rock, Paper, Scissors Tournament,[object Object]
idea selection is a critical step,[object Object],Yield familiar and incremental results,[object Object],All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm,[object Object],When evaluated with typical “attractive” and “feasible” criteria before direct implementation,[object Object]
we will select and develop,[object Object],high potential ideas,[object Object],Can be developed ,[object Object],for feasibility,[object Object],All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm,[object Object],Selected for potential,[object Object]
for today vote,[object Object],using these three selection criteria,[object Object],“most likely to succeed”,[object Object],place two votes on the ideas that you think are most likely to successfully address your “how might we”,[object Object],place two votes on the ideas that you think would delight customers (without regard for practical constraints),[object Object],“most likely to delight”,[object Object],“most breakthrough if …”,[object Object],place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored),[object Object]
most likely ,[object Object],to succeed,[object Object],most likely ,[object Object],to delight,[object Object],most ,[object Object],breakthrough if . . .,[object Object]
Classroom examples after share out:,[object Object],-don’t yuck my yum,[object Object],-brainstorm rules applied all the time,[object Object]
Ideate
Ideate
Adventure Series: Cozy Camp,[object Object]

Mais conteúdo relacionado

Mais procurados

HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENT HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENT DreamCatcher114
 
Top ten tips for an agile coach
Top ten tips for an agile coachTop ten tips for an agile coach
Top ten tips for an agile coachVitaliy Kulikov
 
Work Sustainably
Work SustainablyWork Sustainably
Work SustainablyIDEO U
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentStevenAkers3
 
Ppt don't b afraid to fail revised
Ppt don't b afraid to fail revisedPpt don't b afraid to fail revised
Ppt don't b afraid to fail revisedCelestineObroku
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentJohnieSaucier
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentronaldremoreras
 
HOW TO BECOME MORE CONFIDENT
 HOW TO BECOME MORE CONFIDENT HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENTAlexisBathol
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentKushPatel218
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentpaps_dev
 
Angina Monologues: Ten Essential Steps to Get Through Your Dissertation
Angina Monologues: Ten Essential Steps to Get Through Your DissertationAngina Monologues: Ten Essential Steps to Get Through Your Dissertation
Angina Monologues: Ten Essential Steps to Get Through Your DissertationSara Stetson
 
how to be more confident
how to be more confidenthow to be more confident
how to be more confidentCherifLabbaci
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentOvie Sonny
 
Growth Mindset Lesson
Growth Mindset LessonGrowth Mindset Lesson
Growth Mindset LessonKen Silvestri
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confidentbushral
 
Growth mindset 2
Growth mindset 2Growth mindset 2
Growth mindset 2MrsMcGinty
 

Mais procurados (20)

HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENT HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENT
 
Top ten tips for an agile coach
Top ten tips for an agile coachTop ten tips for an agile coach
Top ten tips for an agile coach
 
Star group presents
Star group presentsStar group presents
Star group presents
 
Work Sustainably
Work SustainablyWork Sustainably
Work Sustainably
 
Goodified e-book
Goodified e-bookGoodified e-book
Goodified e-book
 
How to creatively solve problems and brainstorm
How to creatively solve problems and brainstormHow to creatively solve problems and brainstorm
How to creatively solve problems and brainstorm
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
Brain plasticity
Brain plasticityBrain plasticity
Brain plasticity
 
Ppt don't b afraid to fail revised
Ppt don't b afraid to fail revisedPpt don't b afraid to fail revised
Ppt don't b afraid to fail revised
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
HOW TO BECOME MORE CONFIDENT
 HOW TO BECOME MORE CONFIDENT HOW TO BECOME MORE CONFIDENT
HOW TO BECOME MORE CONFIDENT
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
Angina Monologues: Ten Essential Steps to Get Through Your Dissertation
Angina Monologues: Ten Essential Steps to Get Through Your DissertationAngina Monologues: Ten Essential Steps to Get Through Your Dissertation
Angina Monologues: Ten Essential Steps to Get Through Your Dissertation
 
how to be more confident
how to be more confidenthow to be more confident
how to be more confident
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
Growth Mindset Lesson
Growth Mindset LessonGrowth Mindset Lesson
Growth Mindset Lesson
 
How to become more confident
How to become more confidentHow to become more confident
How to become more confident
 
Growth mindset 2
Growth mindset 2Growth mindset 2
Growth mindset 2
 

Semelhante a Ideate

Design Thinking Handbook.docx
Design Thinking Handbook.docxDesign Thinking Handbook.docx
Design Thinking Handbook.docxNinoFeng
 
8 Simple Steps To Solve Problems
8 Simple Steps To Solve Problems8 Simple Steps To Solve Problems
8 Simple Steps To Solve ProblemsYooklunes
 
A Beginner’s Guide to Psychological Safety
A Beginner’s Guide to Psychological SafetyA Beginner’s Guide to Psychological Safety
A Beginner’s Guide to Psychological SafetyMike Arauz
 
Content Marketing Inspiration From John Cleese And Other Creative Innovators
Content Marketing Inspiration From John Cleese And Other Creative InnovatorsContent Marketing Inspiration From John Cleese And Other Creative Innovators
Content Marketing Inspiration From John Cleese And Other Creative InnovatorsContent Marketing Institute
 
Creativity and Strategic Thinking: The Coming Competencies
Creativity and Strategic Thinking: The Coming CompetenciesCreativity and Strategic Thinking: The Coming Competencies
Creativity and Strategic Thinking: The Coming CompetenciesHerrmann International
 
How do i deliver a good impromptu speech
How do i deliver a good impromptu speechHow do i deliver a good impromptu speech
How do i deliver a good impromptu speechRae Stonehouse
 
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsThe Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsHubSpot
 

Semelhante a Ideate (20)

IDEATE mixtape
IDEATE mixtapeIDEATE mixtape
IDEATE mixtape
 
Design Thinking Handbook.docx
Design Thinking Handbook.docxDesign Thinking Handbook.docx
Design Thinking Handbook.docx
 
8. design thinking
8. design thinking8. design thinking
8. design thinking
 
Chapter 14
Chapter 14Chapter 14
Chapter 14
 
8 Simple Steps To Solve Problems
8 Simple Steps To Solve Problems8 Simple Steps To Solve Problems
8 Simple Steps To Solve Problems
 
Advertising & Media Literacy
Advertising & Media LiteracyAdvertising & Media Literacy
Advertising & Media Literacy
 
Advertising & Media Literacy
Advertising & Media LiteracyAdvertising & Media Literacy
Advertising & Media Literacy
 
The big words seminar
The big words seminarThe big words seminar
The big words seminar
 
A Beginner’s Guide to Psychological Safety
A Beginner’s Guide to Psychological SafetyA Beginner’s Guide to Psychological Safety
A Beginner’s Guide to Psychological Safety
 
Positive Conflict
Positive ConflictPositive Conflict
Positive Conflict
 
Creative problem solving
Creative problem solvingCreative problem solving
Creative problem solving
 
Confidence, Credibility, and Conflict
Confidence, Credibility, and ConflictConfidence, Credibility, and Conflict
Confidence, Credibility, and Conflict
 
Content Marketing Inspiration From John Cleese And Other Creative Innovators
Content Marketing Inspiration From John Cleese And Other Creative InnovatorsContent Marketing Inspiration From John Cleese And Other Creative Innovators
Content Marketing Inspiration From John Cleese And Other Creative Innovators
 
Creativity and Strategic Thinking: The Coming Competencies
Creativity and Strategic Thinking: The Coming CompetenciesCreativity and Strategic Thinking: The Coming Competencies
Creativity and Strategic Thinking: The Coming Competencies
 
How To Problem Solve
How To Problem SolveHow To Problem Solve
How To Problem Solve
 
Managing Creativity
Managing CreativityManaging Creativity
Managing Creativity
 
Leadership Training by CPW
Leadership Training by CPWLeadership Training by CPW
Leadership Training by CPW
 
How do i deliver a good impromptu speech
How do i deliver a good impromptu speechHow do i deliver a good impromptu speech
How do i deliver a good impromptu speech
 
U creative
U creativeU creative
U creative
 
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsThe Art of Asking Survey Questions: 7 Survey-Writing Don'ts
The Art of Asking Survey Questions: 7 Survey-Writing Don'ts
 

Último

Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
Top 10 Best Happy Holi Wishes to Spread.pptx
Top 10 Best Happy Holi Wishes to Spread.pptxTop 10 Best Happy Holi Wishes to Spread.pptx
Top 10 Best Happy Holi Wishes to Spread.pptxNext Mashup
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 
إينوياشا (InuYasha) (Arabic, Censored dub)
إينوياشا (InuYasha) (Arabic, Censored dub)إينوياشا (InuYasha) (Arabic, Censored dub)
إينوياشا (InuYasha) (Arabic, Censored dub)Olesz Sarkozi
 
Making A New Friend
Making A New FriendMaking A New Friend
Making A New FriendAlexaSeidner
 
Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprisescarawinds99
 

Último (10)

Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
Top 10 Best Happy Holi Wishes to Spread.pptx
Top 10 Best Happy Holi Wishes to Spread.pptxTop 10 Best Happy Holi Wishes to Spread.pptx
Top 10 Best Happy Holi Wishes to Spread.pptx
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 
إينوياشا (InuYasha) (Arabic, Censored dub)
إينوياشا (InuYasha) (Arabic, Censored dub)إينوياشا (InuYasha) (Arabic, Censored dub)
إينوياشا (InuYasha) (Arabic, Censored dub)
 
Making A New Friend
Making A New FriendMaking A New Friend
Making A New Friend
 
Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprises
 

Ideate

  • 3.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 19.

Notas do Editor

  1. remember, as you experienced, empathy is about gaining confidence that you are working on the right problem…when you are stuck: get out, have a direct experience with the PEOPLE involved. Consider you own work and ask yourself, who can I engage?Story of how changing the framing can have great personal, and $ impact