The document discusses the transition of print media to digital and multimedia formats. It notes that newsrooms will need to focus on stories rather than specific production formats. It also discusses the rise of new media like blogs, podcasts, social networking and user-generated content. Overall media usage and time spent with different mediums is increasing as people engage with multiple formats simultaneously.

1. Building the bridge between print and digital Randy Covington Director, Ifra Newsplex at the University of South Carolina, USA

2. Newsrooms will be different Ifra Newsplex at the University of South Carolina, USA Newsplex Europe Darmstadt, Germany

5. Newsplex Philosophy News organizations need to focus on stories, not production. News consumers no longer wait for us to inform them by appointment.

6. Total media usage is going up About 30% of all media time is spent exposed to more than one medium at a time. Middletown Media Studies 2 Ball State University

9. When will the slide end? If you extend the line, you find the last newspaper reader disappears around 2040--in April, if you want to be really precise about it.” Philip Meyer Knight Chair University of North Carolina

10. Magazines a mixed bag ABC Average Circulation

11. Magazines becoming more web savvy

12. New media trending up In the U.S., 78.6% are online 2006, University of Southern California More than 3/4ths have broadband at home 2006, Nielsen

13. Key point: Broadband users more likely to access news via the Internet (43% vs. 26% for dial up users). 2006, Pew Internet Project

16. It’s already happened in Norway!

20. Multimedia Magazines and newspapers experiment with audio and video

21. We live in a multi-media world

22. We live in a multi-media world Star Car Shelby, N.C. USA

24. We see the power of social networking

28. Albourne Village

29. Robert Picard Harvard University "News organizations that align themselves closely with their audience...and that allow their audiences to participate… will be able to create the value needed to sustain themselves and financially benefit..." A View of the Future

30. “ Every citizen is a reporter” OhmyNews Seoul, South Korea

33. YouTube plays 100 million videos daily

34. Second Life has 10 million residents

35. “ If you look out the window, you can see people are using media in different ways.” New tools, new formats, new ideas Ulrik Haagerup Denmark

36. Ifra recognizes Gazeta Wyborcza

37. Ifra recognizes Gazeta Wyborcza “ Readers are not journalists….But readers are experts in real-life issues that we, the editors, often miss. We would be stupid to not ask their help.” Gzegorz Piechota Special projects editor Gazeta Wyborcza, Poland

40. Publications see opportunity

41. July 7, 2005 The day “everything changed.” News coverage BBC London

43. A case study from Australia The Gold Coast Bulletin

44. Communication need not be “ place specific” Dean Gould Associate Editor Gold Coast Bulletin

45. Changing times require changes in our newsrooms Daily Telegraph London

48. Nordjyske Medier Aalborg, Denmark

49. Superdesk: media editors Editorial managers as Media Conductors Multi-media content groups Matrix Organisation Complements to Nordjyske medier Hjørring osv. Aalborg Community Sports Life style Business ONLINE PRINT RADIO TV

51. Daily Telegraph, London