Find out how community can turbo charge your marketing and social initiatives. Learn how community can help you leverage the voice-of-customer as marketing content and embed that content on your website to improve your content SEO ranking.

1. Leveraging the Voice of the
Customer for Marketing Content
Azita Martin
VP Marketing
@azitamartin
Don Baron
Director Business
Development
@DonjBaron
#GetSuccess

2. @getsatisfaction 2 #GetSuccess @azitamartin
! Learn the benefit of community
for marketing:
– How community fits into your marketing
& social initiatives
– Community as engine for generating
voice- of-customer content
– Integration with Marketo
Objective of this Session

3. @getsatisfaction 3 #GetSuccess @azitamartin
3
Potential
Customers
Existing
Customers
The
Brand
Reward
Champions Promotions
Bond
Buy
Experience
Discover
Advocate Evaluate
Building Engagement Across the Life Cycle

4. @getsatisfaction 4 #GetSuccess @azitamartin
Social Channels Web Search
Website & Landing Pages
Engine for
Voice-of-Customer
Content
4 Ways to Use Voice-of-Customer for Marketing

5. @getsatisfaction 5 #GetSuccess @azitamartin
Community is Engine for Voice-of-Customer

6. @getsatisfaction 6 #GetSuccess @azitamartin
Increase Shelf-Life of Social Media Content
6

7. @getsatisfaction 7 #GetSuccess @azitamartin
Make Your Website More Social
7

8. @getsatisfaction 8 #GetSuccess @azitamartin
Improve Your SEO Ranking

9. @getsatisfaction 9 #GetSuccess @azitamartin
! Identify Leads in the Community and Nurture or Have
Sales Follow-up (Marketo and Salesforce)
Identify New Leads and Follow-up

10. @getsatisfaction 10 #GetSuccess @azitamartin
Questions
Answers.
Keep the Conversation Going
! Topic name: How do you use
voice-of-customer as Marketing content
! Link to Topic: