http://ow.ly/hsc9k, Your customers use your products and services every day. They’re a great resource your company can leverage for product innovation and development prioritization. You can also turn to them to provide social support and word-of-mouth marketing content by connecting them to other customers and prospects.
Watch Zoli Radnai, Senior Community Manager at Prezi, to learn how he uses the Get Satisfaction customer community to:
Solicit and prioritize feedback, and leverage customers for product testing
Activate community Champions for support assistance and brand advocacy
Facilitate open, trust-building conversations between customers, employees, and prospects
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
Leverage Customer Communities to Reduce Support Costs and Drive Product Innovation
1. Leverage Community to
Reduce Support Costs and
Drive Product Innovation
Zoli Radnai
Senior Community Manager
Prezi.com
2. About Get Satisfaction
Get Satisfaction is the leading customer engagement
platform, designed to build authentic relationships
between customers and companies.
35 million 70,000
consumers/ Customer
month Communities
To ask questions, Connect with each other
share ideas and the companies they
and report problems care about
@getsatisfaction
3. We Help Companies
• Acquire More Customers
• Improve Customer Service Experience
• Drive Product Innovation
@getsatisfaction
4. Drive Real Business Results
1,000 Product
Champions
per Month
athenahealth
Client feedback and
insight into R&D
1200 Product Ideas
from the Community
50% Decrease
in Support Costs
75% Reduction in
Support Tickets
9 Brand
Communities
@getsatisfaction
6. Agenda
Prezi background & business problem
GetSatisfaction solution
Question & Answer
@getsatisfaction
7. About Prezi
• Launched in April 2009
• A virtual whiteboard
that transforms
monologues into
conversations
• Enables people to see,
remember, and
understand ideas
• More than 15 million
registered users
• Has business and
education applicability
@getsatisfaction
8. Wanted: Customer Engagement
for Support and Product Feedback
• Began searching for a
community management
platform when the
company was small
• Wanted open discussion,
peer-to-peer support
• Sought a more action-
oriented solution than
traditional forums
• Prezi development is
highly feedback-based, so
needed a way to capture
and track it real-time
@getsatisfaction
9. Agenda
Prezi background & business problem
GetSatisfaction solution
Question & Answer
@getsatisfaction
10. Why Get Satisfaction
• Outcome-oriented
solution that’s easy
to use for support,
feedback, and
marketing content
• Tight integration
with Zendesk
• In-depth analytic
capabilities of GoodData
for Get Satisfaction
• Champions program
@getsatisfaction
11. Adoption is increasing and we’re
getting positive feedback from
members
• International English
community + Spanish
community
• More than 42,000
topics to date
• 46,300 people
participating
• About 800 new topics and
2,700 actions per month
• Tons of product ideas
already implemented
@getsatisfaction
12. Community for easy,
self-serve support!
• Hiring strategy
leverages Get
Satisfaction Champions
• Integration with Zendesk
allows for private,
personal, as well as
social support
• Engagement and
participation are high
@getsatisfaction
13. Community for product innovation,
issue analysis, & resolution!
• Get Satisfaction is
official peer-to-peer
support & discussion
forum
• Easy to let community
know whether ideas
are Under
Consideration,
Completed, or Not
Planned
• Lots of product ideas
have been
implemented
• Real-time product
testing made easy
@getsatisfaction
14. Agenda
Prezi background & business problem
GetSatisfaction solution
Question & Answer
@getsatisfaction