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Seasonal Website Marketing 
Using Past Data Trends & Simple Tools to Improve 
Website Marketing for Cyclical Opportunities
To Every Thing There is a 
Season… 
Seasonal Website Marketing
“With the start of spring and 
change of weather, many 
Americans visited pharmacy sites 
for helping battling seasonal 
allergies and colds.” 
Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013 
Seasonal Website Marketing
Using Past Data Trends to 
Improve Website Marketing 
for Cyclical Opportunities
If You’re Not Collecting 
Data… 
Seasonal Website Marketing
…Start Today. 
Seasonal Website Marketing
What to Focus On 
1. Conversions 
2. Traffic 
3. Popular Content 
Seasonal Website Marketing
Look For Trends 
Seasonal Website Marketing
Can You See Any Trends? 
Seasonal Website Marketing
That’s Easier. 
Seasonal Website Marketing
Find Big Monthly Jumps 
Seasonal Website Marketing
And Smaller Jumps 
Seasonal Website Marketing
This is Interesting… 
Seasonal Website Marketing
2 Questions to Ask 
1. Why is this happening? 
2. How can we take advantage of it? 
Seasonal Website Marketing
How to Get the Advantage 
1. Understand the trend 
2. Create your plan a year ahead of time 
3. Execute on time (no later than 6 
months ahead of time for SEO) 
4. Measure and analyze, repeat 
Seasonal Website Marketing
Extra Tips 
1. Promote top products from previous season 
2. Promote top categories from previous season 
3. Offer promotions on previous peak traffic days 
4. Step up social efforts before and on peak days 
Seasonal Website Marketing
Using Simple Tools to 
Improve Website Marketing 
for Cyclical Opportunities
The Tools 
1. Google Trends 
2. Google Instant Search 
3. Google News 
4. HARO 
Seasonal Website Marketing
Can You Guess? 
Seasonal Website Marketing
“Christmas Sweater” 
Seasonal Website Marketing
Seasonal Website Marketing
9 Content Marketing Ideas 
Seasonal Website Marketing
Want Some Links? 
Journalists are searching for seasonal topics 
Seasonal Website Marketing
Seasonal Website Marketing
HARO 
www.helpareporter.com 
1. Sign up as a source 
2. Look for seasonally topical requests 
Seasonal Website Marketing
Free Tip: Recycle Seasonal Pages 
a. Avoid dates in URLs 
b. Keep URL live all year long (no 404!) 
c. Modify content immediately after event 
passes to avoid confusion for visitors 
Seasonal Website Marketing
Questions? 
www.mwi.com 
@getmwi 
Seasonal Website Marketing

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Seasonal Website Marketing