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RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing
1. Welcome to
RISE WEEK 2011
The Social Media Pyramid: Unraveling
the Mystery of Social Media Marketing
Hosted by
Rick L’Amie
President & Founder, Moxie Marketing
www.getmoxiemarketing.com
@moxiemarketing
3. Definition of Marketing
American Marketing Association
Marketing is the activity, set of institutions, and
processes for creating, communicating,
Webster’s
Know Like Trust
delivering, and exchanging offerings that have
1 a : the act or process of selling or purchasing
value for customers, clients, partners, and
in a market.
society at large.
8. Social media hierarchy
Micro
Social
Networks
Social
Bookmarking
Social Search
RSS Feeds
Blogging
9. Pillars of a Social Media System
• Creating a social media strategy
• Optimizing brand assets
• Content as lead generation
• Social networks and networking
• Managing the beast
27. Best practices
• Read, follow, and listen
• Write what people search
• Feed the spiders often
• Engage your comment community
• Amplify your message
28. Integrate and amplify
• Weekly digest email
• Email subscribe to blog
• Social media profiles
• Strategic network
• Guest post
• Surveys for content
• Publish to twitter, LinkedIn, FB
32. Social networks and networking
• twitter
Search leads, discover, customer service
• Fa
Groups, Fan Pages
• LinkedIn
Groups, staff, questions
• Biznik
Meetings, groups, resources, “networking that doesn’t suck”
• Mee
Networking meetings
34. Why use it?
Strategy – 1-to-1 or 1-to-many
• Customer service
• Reputation management
• Event promotion/extension
• Product/service promo
• Network and partner
35. Who do I follow?
Strategy – less is or more is
• Twellow.com
• Mr tweet
• Twubble
• Just Tweet It
• search.twitter
36. What do I say?
Strategy – it depends
• @replies
• Engage in conversations
• Questions
• RT
• Bookmarks
• Blog posts – twittertools
37. Twitter best practices
• Think objectives
• Follow (twellow.com)
• Tweet mixed, but give and RT - repurpose
• Use search and aggregate
• Use 3rd party tool – www.oneforty.com
• Don’t hang out all day
41. Facebook best practices
• Build fan page – there’s a new interface!
• Use FB as your business, not you
• Promote with special modules and
content
• Repurpose content
• Be consistent
• Buy ads to promote content
52. Duct Tape University
Social Media Pro Workshop
• New Webinar Group forming in soon
• Build your social media marketing system in
five weeks!
• Online tutorials with “Professor” John
Jantsch
• Coaching feedback in meeting and email
• A Biznik event series
– Group sharing, collaboration
• RISE special: $425 (Regular $495) – respond
by March 14
53. Social Media Pro Workshop –
Webinar Series
• Session One – Creating a Social Media Strategy
• Session Two – Optimizing Brand Assets
• Session Three – Blogging for Business
• Session Four – Social Networking and Networks
• Session Five – Managing the Beast
54.
55. Social Media Pro Workshop
Curriculum
• Session One – Creating a Social Media Strategy &
creating a listening station
• Session Two – Optimizing Brand Assets
• Session Three – Blogging for Business
• Session Four – Social Networking and Networks
• Session Five – Managing the Beast
56. About Moxie Marketing
– Creative Services – Jolly Design
• Logos, business identity
• Marketing collateral
• Web Design
– Public Relations – Dave Manzer Creative Relations
– SEO, SEM
– Advertising & Copywriting
– Video & Direct Marketing
– Email Marketing
57. Services
• Core offering: Guided Marketing Program (One-on-
one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the client’s
needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability Video
Marketing
60. About Duct Tape Marketing
• Used worldwide by “Clever marketing ideas galore and
lots of contrarian thinking about
thousands of small what works and what doesn’t”
― Forbes magazine
business owners
• A system, not a plan
• Up to date marketing techniques
• Used by a network of more than 50 marketing
professionals worldwide
• Backed by companies such as Sage, Marketing Plan
Pro HP and Constant Contact