This presentation gives the insights on SlideShare business. A great example of a start-up excelling in e-Business operations.
Kudos to SlideShare team !!
5. SlideShare’s also been called
Millions of users
• Upload & share information
– More than PPT: Videos, Docs & PDFs as well
• Embed into blogs & websites
• Share on Facebook , Twitter & LinkedIn
5
6. But SlideShare is really
for BUSINESS
Users can:
Upload and share presentations
• Powerpoint, PDF’s, documents
• Videos and webinars
6
14. How people get to SlideShare
Two main
sources of
traffic
- Search: Searches
often lead to
SlideShare
presentations
- Viral: People share
presentations on
social networks
14
19. Custom Brand ur SlideShare Channels
Why Channels for
your Company?
• Branding
• Communication
• Engagement
• Lead Generation
Make it an extension of your website or brand
21. Cisco Canada
Go to market by
business unit
http://slideshare.net/CiscoSystems
Cisco Data Center
Cisco Internet Solutions
Cisco Service Provider
Cisco Mobility
Cisco
28. LinkedIn dashboard
gives you
• Noof presentations,
videos, documents
showing on LinkedIn
• Views, favorites &
comments on Linkedin
• Views of SlideShare
widget on Linkedin
profile
29. SlideShare – Business Model
Freemium model
• subscription based
• basic is free, charge high-end customers
• use free as marketing incentive
Online Advertising (Revenue driven by internet traffic)
Selling Featured Presentation Spots
Selling Pro Packages to Businesses which give them
additional features
Transaction Based (charge users per transaction)
30. Advertising Opportunities
Created to engage this premier audience
Broad Reach Opportunities
• Banners
• Featured/Top Presentations
• Email Newsletters
Targeted Content Opportunities
• Sponsorship Units
• Sponsored Channels
Customized Opportunities
• Custom Brand Channels
• Sponsored Contests
36. Sponsored Channels
Sponsor popular sub-sections
Sample Channels include:
• Marketing • Cloud Computing
• Social Media • Entrepreneurship
• Small Business • IT Sponsorship of Brand Logo on every
“Share Tools” presentation page
Brand
Logo
Embeds at
end of
presentation
37. Custom Brand Channels
Create a “home” on SlideShare
Allow users to engage with brands by:
• Subscribing to the channel • Sharing
• Viewing • Favoriting
• Downloading • Commenting
Customized
Brand Header on
Every Channel
Page
Watermark
on every
slide player
& embed