This document provides guidance on developing a digital engagement plan and tracking its impact. It recommends deciding on objectives, setting targets, and considering call to action. It also suggests identifying the target audience and relevant digital platforms. Finally, it outlines various qualitative and quantitative metrics that can be tracked, such as awareness, customer happiness, website visits, social media followers, and sales. Tracking metrics helps assess the plan's value and determine if refinement is needed.

4. She added: ‘The person responding for Nestle seems to be junior. In future they need look at the person who is responsible for monitoring the page and use someone more senior.' PR Week Opportunity for Nestle?

10. Conversion Value Value

11. google.com/analytics

12. google.com/analytics

13. google.com/analytics

14. google.com/analytics

15. google.com/analytics

16. google.com/analytics

31. Facebook Insights

32. Museum of Modern Art

33. YouTube.com Insights

34. Hootsuite.com

35. bit.ly

36. Twitterholic.com

37. Retweeting

38. Monetisation

43. Will It Blend?

44. eCommerce (and tie in with social media?) (and tie in with social media?)

45. Affiliate Schemes

48. Google.com/alerts

49. Why Track?

53. google.com/i