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North East Roadshow

                        Introduction: Hannah Rudman




Monday, 16 March 2009
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




Monday, 16 March 2009
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




Monday, 16 March 2009
What is an AmbITion Roadshow?


            • excite!
            • share!
            • show!
            • inform!




Monday, 16 March 2009
...network!




Monday, 16 March 2009
...network!




Monday, 16 March 2009
...network!




Monday, 16 March 2009
http://getambition.wordpress.com/




Monday, 16 March 2009
3% world on
                        broadband
                           now
                        10% in 18 mths
                         4bn mobile
                         users in 12
                          months




Monday, 16 March 2009
What trends are we looking at?

                                                       Fashion, fads,
                    Microtrends         1-3 years       technology
                                                     devices/platforms
                                                       Business cycles,
                                                        technologies
                   Macrotrends         5-15 years     impacting socio/
                                                     cultural/economic
                                                         behaviours
                                                       Societal shifts,
                    Megatrends         15-50 years
                                                      industrial shifts

                        Gigatrends     50+ years       New Societies


Monday, 16 March 2009
WI / wii




Monday, 16 March 2009
Growing up at different times =
                different understandings of where we’re at




Monday, 16 March 2009
Growing up at different times =
                different understandings of where we’re at




Monday, 16 March 2009
Digital natives/migrants




Monday, 16 March 2009
New audience behaviours




Monday, 16 March 2009
New audience behaviours

                                   • Personalise




Monday, 16 March 2009
New audience behaviours

                                   • Personalise
                                   • Participate




Monday, 16 March 2009
New audience behaviours

                                   • Personalise
                                   • Participate
                                   • Co-produce




Monday, 16 March 2009
New audience behaviours

                                       Personalise
                                   •
                                       Participate
                                   •
                                       Co-produce
                                   •
                                       Create meaning
                                   •
                                       – Alan Brown’s latest research: WolfBrown




Monday, 16 March 2009
New audience behaviours

                                       Personalise
                                   •
                                       Participate
                                   •
                                       Co-produce
                                   •
                                       Create meaning
                                   •
                                       – Alan Brown’s latest research: WolfBrown


                                   This affects:
                                       – Artistic practice
                                       – Organisations’ operations
                                       – Business models




Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
“The proper artistic response to digital
                  technology is to embrace it as a new
                  window that is eternally human, and
                     to use it with passion, wisdom,
                          fearlessness and joy”.

                          Ralph Lombeglia, MIT



Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
new opportunity: global audience




Monday, 16 March 2009
new opportunity: organisational /
                            operational efficiencies




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
new opportunity: monetise/fundraise differently




Monday, 16 March 2009
Monday, 16 March 2009
Thanks for listening!

                            (Sorry for the puns:
                        straightfrommybrain.com)




Monday, 16 March 2009

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AmbITion Roadshow North East Introduction by Hannah Rudman