1. Prepare en interview
-1
Pen & paper
Questions
ready
Read
lecture 3
Brainstorm
myself
Imagine I
am the
student
Simulate:
I am looking
for a job
Tactic for the
interview
Internet
search
My
assumptions

2. Determining who I want to
interview
• Student
• Graduate
• Employer
• Unemployed
Questions and areas of
conversations
Who do I know and can I reach easily
for an interview?
I know a lot of students. In my
hometown is no university. So its not
easy to find new students.
I know some graduates, but they live
and work far from my hometown. I
want to speak to them face to face to
observe tem well. If I want to
interview them I have to travel.
I have an employer with a human
recourse officer. He is very busy and
doesn’t have time this week.
I know one unemployed. I called him
and he wasn’t enthusiastic.
I choose the student. That’s the most
practical when I want to interview
two or three persons.
Prepare for the empathy work
Your curriculum
vitae?
Restrictions?
When?
Why?
What?
Where can I
find jobs?
Perfect job?
Worst case
scenario?
Alternatives?
Important?
Not
important?
Minimum
requirements?
What kind of
transformations do
you have to make /
do?
Location?
Rivals?
Internship?
Chances?
Are you well
prepared to start
working?
Missing or
right skills?
Talents?
Main
obstacles?
Become your own
employee of find a
job?
1 Study fit
to Job?

3. Find out as much as you can
about the other person's
experience related to the school-
to-work transition
Talk to people
Experiences
Feelings during key
events:
Job interview or first
day at work
Emotional
aspects
enjoyable
Improved
Colleague Ingrid
Colleague Elco
Girlfriend Anne
2

4. Reminders for the interview2½
Open
questions
Why, why
& why
Talk & Listen
Concrete
events
Silence
= ok
Observing
= Bonus
Discovery with
new eyes
Learning by
doing

5. Start the interview2¾
interviewee
at ease
Introduce
Myself

6. Empathy map
3
Do Feel
ThinkSay

7. Description
interviewee
Elsemieke K is a master of science
student for Integrated Product Design
at the technical university in Delft in
the Netherlands. Female and 25 years
old and lives with her boyfriend in a
apartment in Rotterdam.
I half a year she will graduate and finish
her education. Now she interns at
Philpis Lightning.
Student

8. Questions
Your curriculum
vitae?
Restrictions?
When?
Why?
What?
Where can I
find jobs?
Perfect job?
Worst case
scenario?
Alternatives?
Important?
Not
important?
Minimum
requirements?
What kind of
transformations do
you have to make /
do?
Location?
Rivals?
Internship?
Chances?
Are you well
prepared to start
working?
Missing or
right skills?
Talents?
Main
obstacles?
Become your own
employee of find a
job?
Study fit
to Job?
Introduce yourself
How prepared?
Where /
Information?
How /
distribution of
your cv ?
Goals
with this
job?
How
urgent?
Biggest challenges?
Who is your
confident??
Worst night
mare?
Good and bad
examples of your
mothers and fathers
jobs?
Perfect job

9. Say
Write down here all the quotes from the interview that catch your attention as you review your
notes. Be as literal as possible (as opposed to rephrasing what they said in your own words).
> 20 quotes
I look at other
profiles at
LinkedIn.
Talk with other
(former)
students
Biggest
challenge is to
become happy
and make new
friends at my
new job.
I have stress
looking for the
perfect job.
I am social and
that’s important
when you must
communicate a
lot.
I look in the
paper for new
jobs.
I want to gain
experience.
I can work where
a want. And live
where I work
Only restriction
is a have no
experience in a
former job.
No preparation.
Worst case is
that I don’t find a
new job and stay
a t my sideline.
I less then half a
year I finish my
study.
I don’t exactly
know what I
want.
I look at
facebook.
Specific
https://nl-
nl.facebook.com
/dutchdesignjob
s
I also look at the
companies. Not
only the jobs.ve
He knowst what
want. So I talk a
lot with him.
The other
students are my
rivals and have
the same
chances.
I don’t exceed in
anything, but
average its all ok.
By post or e-
mail.
Looking for the
internship was
hell.
I have no
alternatives

10. Do
If you observed the person in action, describe here behaviors
you saw. You can also combine interview and observation, by
asking the person to walk you through what they are doing.
**Note that you may not have anything in this section if you
did not have the chance to do observations**
> 10 observations
Speaking with her
friends
Looking on internet
for new jobs. Talking with a
confidential person.
Working on her CV.
During the interview:
When she doesn’t
directly has an
answer, she asks me
an other question.
Looking in the news
paper for new jobs
and general
information.
During the interview:
She is very loud
laughing when she is
insecure.
During the interview:
She is playing with
her pen. Like she is
bored.
During the interview:
She is looking
around in the room
for no reason.
During the interview:
She graps the next
sticky note with the
next question. (Is
she in a hurry?)

11. Think
> 10 inferences
She thinks: I have
to talk more to
(former) students
to get information.
She
thinks:Thrilling.
She has no idea
where she wants
to work.
She thinks:I had to
start looking for
my first job month
ago.
She thinks:I don’t
want that perfect
job. I just want a
normal job where
a can make some
money and be
happy.
She thinks:CV are
no fun and boring.
But they are a
must to be invited
for an interview.
She thinks:I am
interning and now
I have no time all
looking for a job.
She thinks:I have a
perfect education.
If I don’t find a job
nobody will find…
She thinks:Oops.
So quick. I have to
make a hurry
finding I job.
She thinks:I never
looked further
than two month. I
didn’t really plan
anything.
She thinks:When I
have no job I am
sure I am not
happy.
She thinks:I only
trust myself.
She thinks:Finding
a job , proofs that I
am good in my
field of study.
Here is where you will make inferences (educated guesses) about the meaning of what the person
said. What if you are wrong? You may very well be, but if you don’t take a leap and make
inferences, you won’t get at deep unexpected needs. At later stages in the process you will get
more data that will allow you to refine your understanding and definition of the problem.

12. Feel
Here is where you will make inferences (educated guesses) about the meaning of what the person
said. What if you are wrong? You may very well be, but if you don’t take a leap and make
inferences, you won’t get at deep unexpected needs. At later stages in the process you will get
more data that will allow you to refine your understanding and definition of the problem.
She feels
indesicive about
her future.
She feels alone
and don’t dare to
speak with others
about it.She feels hasty.
She has to do a
lot.
She will be happy
when she has her
first job.
She will be
unhappy and
Failed when she
won’t find a jobShe is scared to
fail. She thinks other
persons are
better educated.
She wants to be
the best.
She is open
minded.

13. Problem statement
This a standard
Dutch master of
science student
for Integrated
Product Design
and has a busy
life.
And she needs
structure and
give priority to
her goals
because she has not
the ability to do all
the things she has
and want to do and
make the right
choices at the right
moment for her
new job.
Stakeholder: Needs: Insight

14. Insight
Make notes her about all the things that surprised you from the interview
and those that challenge the assumptions you had
Is there no
economic crisis?
I thought its difficult
to find a job in her
field of study. I thought her
perfect job was to
start an own
company.