1. 4. Who would be the target
audience of your media
magazine?

2. The audience of my magazine are the people that pick it up, just
have a look through or read through it. They can be different ages,
genders, classes, etc.
Age
From my questionnaire I got the result of people aged 19-25. This would be a good target
age group for an indie rock magazine as people in this age group will be looking more
into going to festivals and gigs, as they have jobs and therefore money to pay for it.
Festivals also sometimes say that people under a certain age are not permitted. Also,
things in the magazine may be more appropriate for this age group, like interviews and
specials on gigs and winning tickets. The language that may be used in some of these
features may be inappropriate for people under this age group. The person in my picture
looks as if he is in this age group which should attract them to the magazine. The colours
are quite dark and the layout is quite structured which may attract the older, more
mature audience. Also, our magazine is £3 which may be considered quite expensive to
some people. People aged 19-25 are more likely to have jobs and money which means
they would be able to afford it.
This is taken from my questionnaire
results, showing the pie chart that
was made from the results of this question.
As you can see, 19-25 was by far the most
popular option.

3. Gender
I didn’t really have a target gender for my magazine, as from my questionnaire results I quite a
mixed response. Also, I thought that for a music magazine, any genders can read it; it just depends
on who is actually interested in the music. However I think that from looking at my magazine,
males may be more attracted to it initially due to the colours used on my front page. I used quite
dark colours to fit in with the indie rock genre and there aren’t really any stereotypical feminine
colours on my front page, apart from the purple which is still quite dark. Also, the photograph of
the male may attract males more as they may feel it is more of a masculine magazine. The fonts are
all very simple and bold (to attract the indie rock fans), which also may attract more males, as
females prefer nice, curly fonts. My contents page may attract more females, as I used italic fonts
and purples. On this page I didn’t really use any dark colours apart from the black text. I also
added an image of myself on there to put into my editors note, which may attract more females, as
they can see that the editor was a female and there must be some features in the magazine that are
suitable for that gender. The manipulated the image on this page so it is quite bright and so the
colours all stand out and catch the eyes of the audience. This may attract more females as it is
bright and colourful. My double page spread may attract both genders, as I used the colour blue. It
isn’t an extremely dark blue and also there are some areas that are really light, almost lilac. The
images on my contents page and double page spread are also quite bright.
This is another chart taken from
my questionnaire results, showing
how the results for gender came
back quite similar.

4. Class & Social Groups
The class of my target audience would be very low, because the colours are quite dark and the
magazine layout looks very laidback and casual. It isn’t very formal and therefore people of a higher
class would not be very interested in looking at my magazine. The clothes that the person in my
pictures are wearing also look very casual and not very smart, meaning that this may turn away
people of a higher class. The social groups that would be interested in my magazine would be the
hipsters, the indie rock groups, the music fans and the youths. This would be because the genre of my
magazine is indie rock, so I have included a lot of conventions that would appeal to this group. For
example, the colours scheme, the style of photography, the cover lines and the name of my magazine.
The youths would be interested as my magazine is targeted at teenagers and young adults, so the
things I have included in my magazine, for example the artist I have used, and the colours are all very
young looking and informal, which means adults and more mature people would not be very
interested. Adults are probably less interested in festivals, posters and winning tickets than youths
are, so all of the things on my front page will initially attract them.