The document summarizes market research conducted to help design a new music magazine. It shows that interviews and tour updates were the most popular content, while quizzes were least popular. The top three potential magazine names were "Pop Mix", "Icon", and "Exposed". Most respondents said they would pay £1-£2 for a magazine and favored black, red, purple, or white for the color scheme. This research informed decisions about content, target audience, pricing, and branding for the new magazine.
5. How often do people buy music
magazines
Never
Weekly
Fortnightly
Monthly
4 out of 8 of those that chose ‘Never’ was because music
magazines don’t interest them
2 of them said they are too expensive
The other 2 said they don’t have enough time
6. How much money would you be willing to
spend on a music magazine?
£1-£2
£2.50-£3.50
£4
7.
The options were: interviews, gossip columns, music
charts, quizzes, tour updates and I asked people to circle 3
All 10 people chose interviews as one of their options
5 out of 10 people chose gossip columns
4 out of 10 chose music charts
Only 2 people chose quizzes
7 people chose tour updates
This showed me that in my magazine, I should definitely
include interviews and tour updates. The next popular
choice was close between music charts and gossip
columns. However, this proved that not many people are
interested in quizzes, therefore I will not be including
quizzes in my music magazine
8.
For this question, I asked people to circle 2-3
Colours
Pink
Purple
Blue
Green
Black
White
Yellow
These results showed me that the 4 most popular colours for the
colour scheme of my magazine are: Red, Black, and Purple and
White had the same results
9. Artists/Bands
Female artists
Male artists
Female bands
Male bands
These results showed that many people would be interested in
seeing female artists in a music magazine, therefore I will be
using a ‘female artist’ for my front cover.
10. Magazine name
Mix
Pop Mix
Echo
Verge
Exposed
Hits
Simply POP
Icon
‘Pop Mix’ and ‘Icon’ came out as the most popular names for
my magazine, with ‘Exposed’ being the next popular.
Therefore, this has cut down my choices to three to choose
from.
11.
This research has helped me with my magazine a lot, it has
made me realise what to include that will please people
the most – interviews, tour updates and either music
charts or gossip columns.
As most of the people that answered my questionnaire
were girls, this means that most of this will only please
girls, therefore females will be my main target audience
aged from 13-20
The 3 most popular colours came out as black, red and
purple. However in my opinion these three colours
wouldn’t fit well together and would come across as a
more rock genre rather than pop, therefore I may choose
my own colour scheme to fit in with my pop genre.
Most people also chose £1-£2 for how much they would pay
for a music magazine. Therefore, I will make sure my
magazine is within this price range to appeal to a wider
audience.