2. The First thing you will notice is that the
advert is very similar to the album. In fact
it uses the same album artwork just with
a few added bits of information.
Album
Advertisement
Album Artwork
3. The advert contains no image of the band,
this may be because they are already a
well established band and do not need to
have an image of themselves on the front.
My genre research also showed me that
Alternative rock albums are often concept
based albums and this follows that theme.
Red Hot Chili Peppers also quite often
have an abstract theme on their albums.
Genre
4. As you can see by looking at the albums you
would be able to tell they’re by the same
artist even if it did not say the artist name as
they have a very distinctive brand.
Other Red Hot Chili Pepper Albums
5. Therefore when a fan sees this image
they are well aware who the artist is and
are instantly interested in the advert.
Branding
6. The advert itself is very simple, yet
effective. It uses colours that go together
well and yet both stand out such as red
and grey.
There is an image of a womans lips with
bright red lip stick on. This immediately
stands out from the background and is
the first thing you see. It also means
when the album is released it will be easy
to find.
Deconstruction
7. At the top of the advert it says the band
name ‘Red Hot Chili Peppers’ in bright red
writing to match the colour of the lips.
Below it says the album name in a similar
Dark grey used on the image.
8. There is other information on the advert,
this is to inform fans of any relevant
information so that the band can
maximize sales when its released.
The information contains the release
dates, written in a smaller, but still visible
font.
There is also a final bit of information
telling the audience what the CD contains,
such as ‘2 new songs and 14 videos
available’.
Other Information
