You don't have to spend a fortune on tools just so you can be successful online. This presentation gives a list of FREE and cheap online tools, which can be used to progress and give insight to what works and what doesn't work on your site.

1. Online Marketing tools that
don't cost the earth
Presented by:
George Ioannou
Head of Creative Strategy
Maginus

2. Setting the scene...
 Over 13 years
eCommerce industry
experience
 Worked for well
known solution
providers
 Clients: Small to large
retailers
 Experience in many
industry verticals

3. What I've found
 Many site owners are hungry for information
 Cost saving during economic downturn
 Tools to help with insight optimisation at a low
budget
 There's some amazing stuff out there
 Test test test!

4. Feng-GUI
 www.feng-gui.com
 Optimise layouts
 Identify weak spots
improve performance
 Location of brand and
branding effectiveness

5. Loop11
 www.loop11.com
 Create professional
usability tests in minutes
 Conduct remote user
testing
 See the results of your
user test online –
instantly.

6. Clicktale
 www.clicktale.com
 Visitor recordings
 Mouse movement heatmaps
 Attention heatmaps
 Click heatmaps

7. Chalkmark
http://
www.optimalworkshop.com/
chalkmark.htm
 Set Tasks
 Invite participation (via url)
 View results immediately
 Reporting on time taken,
completed, skipped task

8. Fivesecondtest
http://fivesecondtest.com/
 UI feedback
 Fine tune design
 Extracts the frequent keywords
places in to graph

9. Website Grader
http://websitegrader.com/
 Identify SEO issues
 Analyzes 22 key indicators of
SEO
 On Page and off page factors

10. Open Hallway
http://www.openhallway.com/
 Record users from anywhere -
remotely or locally.
 Share video results with your
clients or team members.
 Completely web-based.

11. Feefo
http://www.feefo.com/
 Customer feedback system
 Instant match back to order
feedback
 Promote service based
comments rather than just
product

12. Payvment
 www.payvment.com
 www.facebook.com/payvment
 Gives the ability to sell through
facebook
 Fan promotions

13. Google Analytics
http://www.google.com/analytics/
 Custom Reports
 Ecommerce reporting
 Track Goals
 Visualisation Data
 Integrated with AdWords and
AdSense
 Many more features...

14. Google Website Optimizer
www.google.com/
websiteoptimizer
 Choose the pages and content
to test
 Test these changes with your
visitors
 Learn what changes drive the
most conversions

15. Thanks for listening!
George Ioannou
Email: george@maginus.com
Twitter: @georgeioannou
Linked In: www.linkedin.com/in/georgeioannou