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State of Online Marketing,[object Object],MSOM 303,[object Object],Marketing in a Global Economy ,[object Object],George Mason University,[object Object],April 2011,[object Object]
George Bounacos,[object Object],Silver Beacon Marketing,[object Object],Search Engine Optimization (SEO),[object Object],Online Advertising,[object Object]
New Drivers of Marketing,[object Object]
Marketing Vehicles Over Time,[object Object],[object Object]
Television
 AOL
 Pony Express
 FedEx
 Carrier Pigeons
  Facebook,[object Object]
…whilewe all recordtrivia,[object Object]
Technology Records Everything,[object Object]
Microtargeting,[object Object]
Case Study 1   Good Morning Madam Alarm Clock,[object Object]
ASSUMPTIONS ABOUT BUYERS,[object Object]
Facebook Research About Buyers,[object Object]
Case Study 2:   Tutoring,[object Object],[object Object]
  Challenge:  what subjects?
   Second challenge:  what ages or grades?,[object Object]
Different Messages for Cities,[object Object]
What Next?,[object Object],More data…,[object Object]

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State of Online Marketing - April 2011