1. “ Web-O-nomics”: Social Media 101 “ What used to be cigarette breaks could turn into ‘social media breaks’ as long as I.T. isn’t looking.” – David Armano

4. … Easily a ‘gazillion dollar industry!’

6. Why marketing & social media? Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

7. Major Players - raising the bar! Source: 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT, “ How Marketers Are Using Social Media to Grow Their Businesses”, http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

8. The “Grand-Daddy… 750 million users, July 2011 150 million ‘unique’ users monthly (Over 6 billion pictures shared monthly) Est Worth: $50 Billion, $2B/yr revenue Common Practices for companies : Update on products/services Showcasing social agendas User support & “voicing” Active engagement Brand promotion & Giveaways Company Information

10. Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets", and/or images. News Less than 5% Spam Less than 5% Self-promotion 6 % Pointless babble 40% Conversational 38% Pass-along value Just under 10% Source: Wikipedia - Twitter 200 million users, Feb 2011 Est Worth: $140 million Handles over 750 “tweets”/sec

15. “ Four Pillars” of … Social Media Time Management 1. What am I doing: Am I happy with it? 2. Can-Do: I can do “X” and will spend some time with it... 3. Will-Do: I don't necessarily want to, but I am prepared to... 4. Must-Do: I just have to do “X” to...

16. Is your service still engaged ? “ Everything is a matter of balance” http://www.brasstackthinking.com/2009/10/social-media-time-management-resource-allocation , Written by: Amber Naslund

17. “ Take it to the next level…” Evaluation Connectedness - are your clients connected? If so where and can/should we connect with them? Can we help them connect to each other? Collaboration - are your clients already collaborating and on what? Is it appropriate for us to collaborate with them? Can we provide them with the tools to collaborate? Share - do your clients already share amongst themselves? If so, what and is it appropriate for us to share with them? What can we share of ourselves that is relevant? Creation - are your customers creating and/or creative? Is it appropriate for us to provide them with the tools to be creative with our brand or service?