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PRSA-NCC General Primer

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Geoff Livingston
Geoff Livingston
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Using Social Media Intelligently Presented to the PRSA National Capitol Chapter October 16, 2008
Defining Brand ,[object Object],Definition from Building Brands
How Brands Are Defined ,[object Object],[object Object],[object Object],[object Object]
Integration
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
With Social Media Brand Defined by… ,[object Object],[object Object],[object Object],[object Object]
Zappos
Seventh Generation
Gates Foundation: ED in ‘08
Seventh Generation
Auto Industry Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common Corporate Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Control is a Myth ,[object Object],[object Object],[object Object]
09 f9 11 02 Song by Keith Burgmun, www.dinosaurlightning.com License: http://www.archive.org/details/OhNineEffNine
 
[object Object],[object Object]
Off Target ,[object Object],[object Object]
 
Off Target ,[object Object],“ We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.”
Before Integrating: When in Rome… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking
JTA Objectives ,[object Object],[object Object],[object Object],[object Object]
www.SeaWorldCoasters.com
 
 
 
JTA Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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