Front End of Innovation: GETTING INnovative - Discover Personal Innovation Methods That Work In Any Business Model
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10 minutes "Fire-Starter" put together for the Business Model Innovation session at the Front End of Innovation Conference in Boson May 3-5th 2010. Geoff's Bio: Geoff Zoeckler (pronounced Jeff Zeck-ler) is as senior product development scientist at Birds Eye Foods (now part of Pinnacle Foods) and is helping to develop a robust new product pipeline and further improve the culture of innovation within the company. Geoff is a passionate innovator, entrepreneur, and front end of innovation guru. His unquenchable curiosity and zeal for life has led him to development many personal and professional hobbies. Always seeking adventure, Geoff would be a fun guy to get stuck in an elevator with.
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Front End of Innovation: GETTING INnovative - Discover Personal Innovation Methods That Work In Any Business Model
- 1. GETTING INnovative Discover Personal Innovation Methods That Work In Any Business Model Geoff Zoeckler – Front End of Innovation 2010 www.LinkedIn.com/In/GeoffZoeckler GenerationInnovation.Blogspot.com
- 2. Who Is This Guy? Passionate Innovator Scientist Entrepreneur Soccer Player Photographer Super Dad Professional Yo-Yo-er Creator Pipeline Developer Innovation Guru Chemical Engineer Life Long Student Fire Starter Last Year Why Won’t You LET ME INnovate Empowering Young Professionals In Your Innovation Program
- 3. 93% of senior business executives cited innovation as a top strategic priority – Forrester
- 5. GETTING INnovative 1) Challenge the Way Things Are 2) Master the Current Business Landscape 3) Ask Forgiveness Not Permission 4) Capture the Success
- 6. Story Time (Alright! I get to be part of an ideation and show off my creative side) Thanks for coming today So… who has any ideas? (Humm, odd start, but I am still excited. I can’t wait to share my ideas) We tried that before That won’t save much money I don’t have time for that (Ummm, this doesn’t seem right, there must be a better way to do this)
- 7. Challenge The Way Things Are
- 8. Challenge The Way Things Are
- 9. Challenge The Way Things Are
- 10. Master the Current Business Landscape If I had one hour to save the world, I'd spend fifty five minutes defining the problem and five minutes finding the solution. -Einstein
- 11. Ask Forgiveness Not Permission 2 minutes a day costs your company about $320/ year 30 minutes a day costs $4,800/ year *Assumptions: 20 work days a month, 12 months a year, $40/ hour cost to the company
- 12. Ask Forgiveness Not Permission Less than $300 + easy to show the benefit + will use often = Just Do It
- 13. Capture Your Success 18 People, 1 Hour, 12 ideas
- 14. Capture Your Success 8 People, 45 minutes, 175 ideas
- 15. Summary 93% executives want more innovation Only 50% believe they are getting a good return on their current innovation investments They need you to GET INnovative… Today 1) Challenge the Way Things Are 2) Master the Current Business Landscape 3) Ask Forgiveness Not Permission 4) Capture the Success
- 16. Thank You Contact or Follow Me: www.LinkedIn.com/In/GeoffZoeckler GenerationInnovation.Blogspot.com Twitter: GeoffZoeckler
Notas do Editor
- How many people here have experienced or are experiencing a change in business model in your company? Of Those, How many were part of the strategic decision making for the duration that the change occurred? OK – Well my talk today is mainly for those with their hands down
- Background in Chemical Engineering from Madison, WI: 4 engineering internships during college, 3 Years at General Mills, 4 years at Birds Eye foods : Expecting my 3 daughter any day now (due in 10 days). Last year – it’s your fault – here’s what I need from you to be innovative This year – It’s my opportunity– here’s what I need to do to change things myself Just about every one is here for the same simple reason: (SWITCH SLIDE)
- QUOTE – Because someone above knows it is important. While it is often agreed that innovation is a top priority, for the individual trying to implement innovative ideas it can often feel a bit like THIS (SWITCH SLIDE) I am going to take you through one short story that will hopefully spark a couple of ideas for you personally and give you a few new ways of thinking about personal innovation
- I am not going to tell you that you should paint your feathers black to blend in, but instead understand how the other ducks are different and demonstrate to them why yellow could be better
- Like you many of you, my company Birds Eye Foods has been going through a change in business model since being acquired by Pinnacle Foods– what was said to take only 3 months is still going on after 6 months – it appears to be a very complex matter that I play no strategic role in. Many products are in limbo as things sorted out – my frustration turned into a question – what could I do now to deliver innovation now changing business climate Through one quick example I hope to touch on what I feel are the 4 keys to Personal Innovation in any business model. Allow you to be successful in any business model
- Has anyone here been to an ideation or meeting that really didn’t end with a great list of ideas or outcomes? Of course, everyone has, well I am going to tell you one story of my own to help tie these points together. Read the story I wrote for book proposal – adlib: 6 months first ideation – binder of torn out magazine pictures, list of thoughts, 3 colored pens, post it notes, and pad of paper Everyone sat down – and then the meeting organizer said: That that not exactly the start I had been expecting – there was not introduction, no agenda, no definition for what would come of the ideas One person brought up the idea of using a new cleaning service for cleaning our lab coats I was shocked into slience 1 hour later, 12 ideas – I felt very frustrated
- This is the way I felt – What might normaly become an ongoing complaint that I share with my peers: bitter
- I just started to write out what seemed so obvious to me
- Most important part in my story – figuring out how it would benefit the meeting organizer/ closest to business needs
- If I said – you have 1 hour to save the world – where would you start? Like I said, spending time understanding the business need and current problem is probably the most important step in the process – if your business models are changing, this will take even more effort. You don’t want to be this guy – always complaining about his great idea not being listened to or always jamming your ideas down.
- Another important part of my approach is to feel impowered to take action – Specifically in this example: Financial action – I am not talking about spending 100K without talking to you manager. I am talking about reasonable costs for the job function you were hired to complete. Assume you make $30 an hour – probably cost the company $40/ hour – 20 working days a month on average It is in your company’s best interest for you to not ask permission to buy things that will improve the way you do your job
- Thinktertoys – book on ideation techniquest Computer Tool needed to improve the ability to capture and build on ideas during the session I have the business case in my head if challenged – no need to spend the time upfront – just get it, use it, and move on. In This case - Trouble maker is just another term for innovator:
- The final piece is to capture your success – in my example I created a basic summary from the first ideation session to compare with the 2 nd session that I lead using my new tools/ suggestions
- What was the outcome? During the session, about 12 unique buckets were identified with more than 10 ideas in each catagory: The final outcome – Compare it to 18 people, 1 hour, 12 ideas – do you think I got questioned on the $300 I spent on Thinkertoys and Mindmanager?