Geo-Enabling Retail and Property (with emergent location solutions) Steven Eglinton, GeoEnable First presented at The SLA Forum 2013 In this presentation I will examine how Location Analytics, as a technology solution and a term, is very rapidly becoming a mainstream concept in IT and GIS. With examples, what one thought of as specialised tools, such as GIS, are now being ‘democratised’ and embedded in easy-to-use business processes and workflows. With examples of how this could benefit the property and retail sector, I will examine the main and most important trends in, ‘Geospatial’ and Location Analytics that affect anyone involved in spatial analysis or GIS. These trends really are ‘game changers’ compared with the last 35 years of GIS and Location Technologies and need to be understood to leverage the potential benefits. 1. Cloud GIS – off-premise hosted mapping and location analytics tools. This can dramatically reduce costs and complexity of implementation. 2. ‘Big Data’ – analysing and visualising vast quantities of near real-time data Location Analytics – the use of, what would have been called GIS technologies, embedded in systems for NON-specialist users. 3. Dynamic (Real-time) Mapping 4. Open Data – Open data from the UK and US for use in business context. This includes postcode data, which is now free to use 5. Mobility – Real-time maps in people’s pockets! with the ability to edit and capture new data 6. Embedding Location – In Processes and integration of Location in enterprise solutions – esp for Asset Management / ERP 7. Location for all – Location Analytics is becoming part of peoples’ jobs as part of a workflow. Typically non-specialist users are now leveraging ‘GIS-like’ technologies without even knowing.

1. Geo-Enabling Retail & Property
The Society for Location Analysis (SLA) Forum 2013
18th Oct 2013 - London, UK
Steven Eglinton FBCart.S, MBCS, MIoD
Director, GeoEnable
Council Member/Director, Association for Geographic Information (AGI)

2. We know and love traditional GIS
… but it is a ‘Black Box’ to most people
Dissolve
GeoProcesses
Shapefiles
Raster
Polygons
Link-node models
Models
Self-intersecting Polygons
Union
GeoCoding
Spatial Join
Projections
GIS
Dangling segments
Merge
Points
Dynamic segmentation
Buffering
Vector
Joins and Links
Vertices
Polylines
Snapping
‘Plotting’ data
Doughnut
Polygon?

3. Does your existing GIS and IT really
fulfil your business needs?
Vs
Multi-purpose tool
Specialised tools
Technology is simply a tool, an enabler

4. Things are changing - fast
 Geographic Information Systems (GIS)
 Building Information Modelling (BIM)
 Location Intelligence / Location Analytics
 Embedded and integrated Mapping Solutions
 Mobile as standard
Web /
Cloud GIS
 Software-as-a-Service (SaaS)
 Platform-as-a-Service (PaaS)
 Data-as-a-Service (DaaS)
Enabling:
Location information
and solutions for all

5. But, are we clear on why?
 … and how it all works together?
At GeoEnable, we see Geo-Enablement as a whole process

6. Real-life example - King’s Cross
"The King's Cross project is the largest area of urban redevelopment
in Europe and it will include the largest new street in London since
Kingsway in 1904; the largest public square since Trafalgar Square in
1845.”
Richard Godwin
Evening Standard Magazine
 An extraordinary part of London is taking shape
 50 new buildings, 2 000 new homes, 20 new streets, 10 new public
squares, 67 acres (27 ha) , 45 000 people who live, work and study in
the area
 Read more: http://www.kingscross.co.uk/

7. 7
Why does King’s Cross need Web GIS?
 Web GIS is easier to deploy and maintain than ‘traditional GIS’
 Web GIS is less expensive than a stack of ‘traditional GIS’
Web GIS enables:
 Communication & Collaboration on projects
 Context to developments, projects and assets (land, buildings, infrastructure)
 Stakeholder, contractor and public engagement
 Time savings for finding, re-using and sharing of data (surveys, CAD, GIS)
 Visualisation and mapping of non-spatial information
 Reduction of duplication of effort for data workflows
 Mobile mapping – direct from The Cloud

8. King’s Cross

9. King’s Cross

10. King’s Cross

11. King’s Cross

12. Examples of current trends
 Cloud GIS
 ‘Big Data’
 Location Analytics
 Dynamic (Real-time) Mapping
 Open Data
 Mobility
 Embedding Location
 Location for all

13. Cloud GIS
 Also known as hosted Web GIS
 Cloud GIS – off-premise hosted mapping and location analytics tools.
This can dramatically reduce costs and complexity of implementation
 What does that mean?
 What does it look like in practice? >>>>

14. An Integrated Geospatial Platform
Project Management
Documents
Photo Library
Links to other systems
Read-write in the field
Specialist
GIS
Read-only in the office
ArcGIS Online
Hosted Geo-Data
and Web GIS
Read-write in the office
Desktop GIS
Must be process-driven

15. Big Data
 ‘Big Data’ – analysing and visualising vast quantities of near real-time
data
 Structured or unstructured
 Large volumes (define large)
 Frequency change
 Would include social media – Tweets etc
 We have the capability to handle this already
 GeoEnrichment - mapping, infographics, reports, and data enrichment
 Real value is with dashboards style analytics

16. Location Analytics
 Location Analytics – the use of, what would have been called GIS
technologies, embedded in systems for NON-specialist users
 Synonyms: Geospatial BI and Location Intelligence
Images © Esri

17. Location Analytics – Embedding Location
 Think of it not as GIS, but map-enabling existing systems
Inside your existing business systems:
 MS Office
 IBM Cognos
 SharePoint
 Dynamics CRM
 MicroStrategy
 SAP
 Uses data from any databases with location references

18. Real-time Mapping
 Dynamic (Real-time) Mapping
 See changes as they happen
 Ensure C-Level and Senior Managers have a real, real-time view of
progress (or lack of progress)
 How do you manage this, who can / can not see what?
 Set-up real-time alerts
Images © Esri

19. Open Data
 Open Data – Open data from the UK and US for use in business
context. This includes postcode data, which is now free to use
 But, what’s your plan to use it? Where are the benefits for YOU?

20. Embedding Location in Processes
 Embedding Location – Integration of Location in enterprise solutions –
esp for Asset Management / ERP
 First we need to embed an Information Culture
 Embed Business Processes to enable the technology
 Business Process Change
 Standards and other Information Governance
 Consider Lead and Six Sigma (we provide this also!)

21. Information Management (IM) for GIS
1
Information Management activity must lead GIS activity
2
All information (data) must have owners & custodians
3
Information needed to inform business decisions
4
Information forms the cornerstone for collaboration
5
Information needs to be seen as an asset
6
‘Single Source of Truth’

22. From Geo-Centric to Geo-Enabled
• From a focus on Geospatial Technologies & Tools
• To embedding Geospatial Information in Business
Processes
Think Spatially
Think Integration
GIS
1
3
CAD
CAD
GIS
Geo-Centric
2
BIM
Geo
Web
Geo-Enabled

23. Location for All
 Location for all – Location Analytics is becoming part of peoples’ jobs
as part of a workflow. Typically non-specialist users are now
leveraging ‘GIS-like’ technologies without even knowing.

24. We needed people to ‘Think Information’, Not Just Maps!
GIS Products
Plans and Maps
Asset Management Reports
Business Plan
Bidding Material

25. Example Process - Project Progress
CAD Manager
‘Shapes’
GIS Manager
Deep Thought
Master Plan Cost Plan (MPCP):
• Buildings
• Infrastructure
King's Cross Project
and Cost Reporting
Database
OK
Create
&
Validate
Whole Business
MANAGE & SHARE
GIS
GIS
Fail
Validate
&
Check

26. GIS

27. Mobile Maps

28. Opportunities for Change
 GeoWeb / Cloud GIS
 Standards for Web Services - e.g. OGC
 Mainstream Location Information
 Automated Business Processes / BPM / Innovation
 Geospatial Convergence – CAD, survey, GIS, BIM
 BIM – Building Information Modelling
 Sensor Web / Smart Networks
 Open Data
 Personal experience and expectation

29. But, are you clear on why?
 What is the purpose of your GIS / Location Analytics?
 And how does your GIS add value?
 Do you have a strategy?
 Do you have a road map?
 Does your boss understand?
 Does the CEO know or care?
 How do we integrate geospatial?
We can help you see Geo-Enablement as a whole process

30. Who are GeoEnable?
 “At GeoEnable we help you unlock your geospatial and location
information as part of workflows and efficient business processes.”
 We democratise location information by embedding location technologies
 We are UK-based, working with partners in the USA and Brazil
 We specialise in ArcGIS Online
 We are part of the Esri Partner Network and Esri Developer Network
 Our UK and EMEA Director is Steven Eglinton

31. Thank You
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