SlideShare uma empresa Scribd logo
1 de 60
Spatial Networking
         @geocalf

        Michael Metcalf
     Yahoo! Social + Location
What I’ll Cover

1. Where
           2. When
                     3. Why
                              4. Who
                                       5. How
                                                6. What
1. WHERE
1. WHERE

2. WHEN
1. WHERE

2. WHEN



           ?
3. WHY
Flickr: cijmyjune
Location is Loaded
  with Interests
Sportacular
(my interest is waning)
`




    Nokia Maps 3D
Hungry
Open now
Deal offered
Good for groups
Nice day & they have patio
Gluten-free pastries
Famous chef mentioned it
Reminds of study abroad Paris
Singles come here
Friends are here
Child friendly
Gay friendly
Interests = Identity
1. WHERE

2. WHEN

3. WHY

4. WHO
What I like
What just
came into
 my brain
                            What I read

            What you said
Spatial Broadcasting




Grabthar
Spatial Annotations



                                                                                        Conference notes
               Audio note from
               protest




                                                                There’s a roof garden
                                                                here. Take elevator
                                                                to 12th floor.



                                            Photos from a
           Video of the performance         celebrity wedding
           artist performing a remarkable
           stunt on this bridge…

                                                                                        Live
                                                                                         clip I
                                                                                        recorded at
                                                                                        the TV on
                                                                                        the Radio
                                                                                        concert here
                                                                                        last week…
Grabthar
Message Party




      View.io




  Blockboard
                            Spatial Annotations




     Vidcinity   SquawkMe
Spatial Communications




Grabthar
Spatial Communications

           ?




Grabthar
1. WHERE

2. WHEN

3. WHY

4. WHO
5. HOW
Global Annual Device Sales
     700

    600                                                                    Smartphones

    500

    400
                                                                           Laptops
    300
                                                                           Tablets
    200
                                                                           Desktops
     100
millions
           2005          2010                                           2015

                           Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
1. WHERE
2. WHEN
3. WHY
4. WHO
5. HOW

6. WHAT
Connect Users in Same Place & Time




Grabthar
Spatial Networking
real-time communication,
collaboration, interest
matching, and media sharing
with strangers and friends in
your immediate proximity
Spatial Networking Apps

# of Apps

                                          50




                                 5
             1

            1998        2005    9.10           Today
                                       5. 11
Let’s Look at a Few
communicate
      &
 collaborate
match
interests
F


    Flickr: striatic
F


    Flickr: thornj
Flickr: Maol
share
media
Flickr: crsan
Flickr: matthijs
Where are the developers?

              iOS   Android Blackberry Windows   Ovi
BuzzMob        x       x
LikeaLittle    x
Liveshare      x      x
LoKast         x
Unsocial       x      x        x
Yobongo        x
Android & iOS Users
                                200                                                              7%
                                                                                          11%
                                                                                20%
                                                                                                 67
                                     150
Millions of Users in North America




                                                                                           63
                                                                40%
                                                                                  57

                                                                  50
                                     100           92%

                                                    39
                                                                                                 126
                                           176%                                           117
                                      50                                          104
                                            24                    85
                                                    57
                                            27
                                      0
                                           2010     2011         2012            2013     2014   2015

                                                            Android         Apple iOS
                                                           Year Over Year User Growth %          Source: Strategy Analytics
New User Behavior: 40% is Largest YOY
   Increase in Users in Next 4 Years

Critical Mass: iOS & Android Will Reach
 About Half of Adults in North America



                                2012
But by August 2011…
  Android         16%   Only 1 in 4 Americans
   iPhone         10%   are on these platforms



  Feature
  Phones          64%




Blackberry
                  7%
 Microsoft   2%                       August 2011 Source: Comscore
Darkness
Percent of Global Adult Population Who
          Own a Smartphone
                                                                               47%
 50%
                                                              40%
 40%
                                             32%

 30%
                             21%

 20%        15%


 10%



           2011            2012             2013             2014             2015
       Adults over age 15, assuming that smartphones are replaced every 2-2.5 years
                     Sources: IDF, Gartner, McKinsey, Yahoo! Research
albanyassociates
In Summary
We Leave Spatial Notes
We Broadcast
We Ask
We Will Network With People in the
           Same Place
Contact


Twitter  @geocalf
Yahoo!  metcalf@yahoo-inc.com
LinkedIn  linkedin.com/in/michaellmetcalf

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Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf

Notas do Editor

  1. http://www.flickr.com/photos/cijmyjune/163533194/sizes/z/in/photostream/
  2. Convergence of smartphone adoption means that the internet – the web – is much closer to the physical worldConnect people and devicesAd hoc mesh networksPeer-to-PeerNFCBumpFind People via Devices, do the mathGeolocation up to server. Calculate. Create Rules.Other inputs:Sound (Color)BluetoothEnhanced IP [unversities, etc.]ZuluTIme: [store based add ons to wifi routers]NFCNow, Yong Wang, a computer scientist at the University of Electronic Science and Technology of China in Chengdu, and colleagues at Northwestern University in Evanston, Illinois, have used businesses and universities as landmarks to achieve much higher accuracy.These organisations often host their websites on servers kept on their premises, meaning the servers' IP addresses are tied to their physical location. Wang's team used Google Maps to find both the web and physical addresses of such organisations, providing them with around 76,000 landmarks. By comparison, most other geolocation methods only use a few hundred landmarks specifically set up for the purpose.
  3. http://www.flickr.com/photos/striatic/443918201/
  4. http://www.flickr.com/photos/apenguincalledelvis/4560904722/
  5. http://www.flickr.com/photos/maol/62259564/
  6. http://www.flickr.com/photos/crsan/3697785107/
  7. http://www.flickr.com/photos/matthijs/171378785/
  8. http://www.comscore.com/Press_Events/Press_Releases/2011/10/comScore_Reports_August_2011_U.S._Mobile_Subscriber_Market_Share
  9. 1794 Boulton and Anville Wall Map of Africa (most important 18th cntry map of Africa)http://www.geographicus.com/mm5/merchant.mvc?Screen=PROD2&Store_Code=AntiqueMaps&Product_Code=Africa2-boulton-1794&Affiliate=DALevy
  10. For those who grew up before MP3s, we may miss the days of browsing the stacks… every so often you would find something unexpected in the used bin - a rare Japanese import of a Pixies single with a B-side you’d never heard. SerendipityNow you go to itunes or amazon. It’s less fun. What about bar bets about stupid shit? Wikipedia solves itOne of the last frontiers of serendipity is being out in the wild, running into people, things, events. Like everything else, the signals are growingRunning into a fellow Iowan in Albania. Random. No longer
  11. http://www.flickr.com/photos/albanyassociates/3308582269/sizes/l/