http://www.GentlerRainMarketing.com Create a great landing page that attracts prospects like a powerful magnet

1. To listen to the audio of this program paste this into any web browser
http://users.macrobatix.com/msatt/salespagewebinar.mp3
How To Create A Landing Page
That Motivates Visitors to Take
ACTION
Mark Satterfield
Gentle Rain Marketing Inc.
770-643-8566
www.GentleRainMarketing.com
Copyright Gentle Rain Marketing Inc All rights Reserved

2. Focus of today’s program
• Landing page aka sales page aka “squeeze page”
• Often overlook component
• Different models
– Short
– Longer
– Combining media
• Offers
– Free
– Paid

3. Sales page vs. the home page of your
website
• Home page typically has a number of
objectives
– People you’ve talked with who want more
information.
– Recruitment
– On-line brochure
– Thus putting your free information offer on your
home page can be risky…but it can work.

4. www.MarianMassie.com

5. Advantages of one page sales pages
• Offer only one option…accept/reject
• Targeted message
• Examples

6. One objective get people to opt in
www.GentleRainInc.com

7. www.LanierTurnAround.com

8. Copy for the page
• Keyword loaded
– How to find keywords? Your competition.
• Right click on website-view source
• www.keywordspy.com
• Benefits
– What will the person know at the end of reading or viewing your free
offer that is of interest?
• Five proven methods to reduce turnover and increase productivity.
– Questions that your report will answer
• Why so many interviewers ask precisely the wrong questions in the interview
– Erroneous assumptions.
• Think you know how much you’ll need to support your current lifestyle during
retirement? The reality is likely to be shockingly different.
– More bullet point benefit statements in our directory of sales &
marketing letters.

9. Alternative copy: Using Questions & Surveys

10. Video
• Increases opt-in by up to 40%
• Builds trust & credibility
• Components of the video
– Welcome…”I’m glad that you’re here.”
– “If you’re similar to most of my visitors, it’s likely
that…(your frustrated by a particular challenge/suffer
from a problem.)
– That’s why I created (the free piece of information)
– Reiteration of the top 2/3 benefits.
– So what I’d like you to do. (button bellow)

11. www.GentleRainCoaching.com

12. Copy: Keep your message simple
• Remember that this is a SALES page.
– This is what I got.
– This is what it will do for you
– This is what I want you to do.

13. Sometimes simple is very effective

14. Mechanics
• Make sure the form you have is connected to
your stay in touch system (autoresponder)
– www.GentleRainAutomation.com
• How much information to ask for?
– Relationship between amount of information vs.
opt-in rates vs. conversion

15. Alternative to Free Information. You can use
Inexpensive Information Products to drive
traffic.
• Reality is that FREE traffic is VERY difficult to build a business on.
• Quickest method is to BUY visitors
• Google
• Banners
• Direct mail
• But that takes money.
• Here’s a method using a simple info-product that can get you as
much traffic as you want (sort of) for $500 per month.
• I’m going to share that with you next week in my free video.

16. Next Month
• Continuity Programs
• Clubs…Inner Circles…Products…
• How to set them up
• How to price them
• What to offer
• How to sell them
• Free Coaching Consultation
– Review of your strategy
– Take a look at your website.