Genie Infotainment Pvt. Ltd, India’s major Community Regards organization states the development of the Genie miracle in the promising Speaking on the event, Mr. Amit Rathore, MD Genie infotainment personal restricted said “We aim for frequent commitment to keep our customers and their solutions beneficial in public eye. Genie PR have created a Brand value for themselves in this international globe. If you are searching for the best public relation agency Delhi, your search ends here!

1. Conventional PR Proposal

2. Genie PR services
In order to build a relationship with the target audience and maintain it on a
high level, Genie will use a variety of tools and techniques. Which includes:
















Press release
Story ideas
Media interviews – One-on-one/telephonic/email interactions
Industry story participation
Article/corporate stories placement
Relationship building meetings (One-on-one informal meetings with key media)
Press briefing/ conference’s/seminar/ workshops/ events
Press release translations
Calendar making
Media monitoring
Kinds of reports
Social Media
SEO SMO
Creative's ( only for social media)
Newsletter
Crisis management

3. Scope of Work
Activity
Role of the Agency
Press Release
 Drafting of the press release
Approval from the client
Disseminate in the target media
Newsgroup tracking and discussion
Follow up with the media
Sharing the media coverage with the client
Developing concept/story
idea
Idea creation/generation
Developing PR plans
Share with the client
Developing story lines for media
Developing/writing /placing op-eds
Media interviews
Talk points to prepare
Pitching the target media
Organize interactions via email/telephonic or
one-on-one

4. Scope of Work
Activity
Role of the Agency
Industry story
participation
Explore industry story participation
To include quotes/comments of the spokesperson
 follow up with media
News tracking & sharing coverage
Identify the media
Pitch media for the required topic
 A well informed, well written and positive story about
the chosen topic
Article/corporate stories Article approval from the client
placement
Share it with the identified media
Relationship building
meetings
Identify the key media journalist
 Pitching the media
Prepare talk points
Coordinate with client and media
Attend

5. Scope of Work
Activity
Press Conference
Role of the Agency
Strategic consultation
Develop activity grid & event flow
Drafting press invite/press release/briefing
document/profiles & approval
Developing press kit
Inviting media
Managing the event & press
Disseminating the press release
Event & coverage report
Calendar making
To make work calendar every month
List of activity per week
Work evaluation basis the calendar
News letter
Newsletter about your Company to media and
potential customers
External – to the target audience
Routine media co-ordination
Creative's
Creative banners
Festival banners
Teasers

6. Scope of Work
Activity
Daily news reporting
Role of the Agency
Any direct news coverage appearing in the news
paper/magazines /online /electronic, agency to share
the coverage with the client as when and where it
appears
Industry news
reporting
Agency to scan daily news papers to track any
industry/competitor news related to the real estate sector,
to be share with the client on daily basis
Monthly reporting
Agency to prepare monthly coverage dossier with details
of monthly work analysis and submit 1st week of every
month to the client
Quarter review
reports
Agency to make quarterly review presentation of the
work done in last three month for transparency of the
agency work
Crisis management
Analysis and strategic planning
Draft and approve the press statement
Managing the media
Issuing the press statement

7. PR deliverables
Media coverage
(print/electronic/magazines/online)
1-2 every month in target print, electronic online media
(quarterly will be reviewed)
Press Release
Minimum one per month
Story idea
Every month
Relationship building meets
Once in every month or quarterly
Trend/industry story participation
Once in a month (quarterly will be reviewed)
Press conference
2 in a year
Article/corporate story placement
2-3 quarterly
Media tracking and reporting
Daily/weekly/monthly/quarterly
Newsletter
1 in a quarter
Translation
2

8. Media Universe
 Mainlines including supplements
 Financials
 Vernacular
 General interest magazines
 Business magazines
 Trade magazines
 Electronic
 Online

9. Social Media Proposal

10. What is Social Media?
Social Media refers to the means of interactions among people in
which they create, share, and exchange information and ideas in virtual
communities and networks.
Social media differentiates from traditional/industrial media in many
aspects such as quality, reach, frequency, usability, immediacy and
permanence.
“Social Media is
people having
conversation online”

12.  Increase Internet Authority
 Branding and Brand Recall
 Increase Brand Visibility
 Direct Communication with prospect user / buyer / seller
 Reach to niche audience
 Latest way of marketing and promotions
 Stand out of the crowd
 Drive more traffic

13. Various Popular Social Media Website:
 Google+ (Friends, Photo Sharing, Video Sharing etc.)
 Facebook (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.)
 Twitter (Micro Blogging)
 Linkedin (Connections, Sharing etc.)
 Flickr (Photo Sharing)
 Pinterest (Photo Sharing)
 Picasa (Photo Sharing)
 Fotolog (Photo Sharing)
 Photobucket (Photo Sharing)
 Stumbleupon (Photo Sharing)
 Youtube (Video Sharing)
 Myspace (Video Sharing)
 Vimeo (Video Sharing)

14. Genie will power your brand’s conversation through
 Social Networking (Facebook, Linkedin etc.)
 Blogging (Blogger, Wordpress etc.)
 Micro Blogging (Twitter)
 Video Promotions (Youtube, Myspace)
 Photo Sharing (Flickr, Photobucket)
 Creating Fresh Content
 Participating Social Communities
 Third party apps (twitter, blog links), Group Participation, answer
and comment posting (Yahoo Answers)
(…Just to name a few)

15. SMO Deliverables (Monthly)
Facebook
120 Page Likes, 40 Friends
Twitter
30 Tweets, 30 Follower
Linkedin
15 connections
Youtube
1 interview of top management / Event Coverage by
Advisory, 60 views
Blogging
30 Brand or Industry News, 5 Company News (Basis
Availability, Ongoing)
Picture Sharing
Basis Availability, Ongoing
Video Sharing
Basis Availability, Ongoing
Creative's
2 in a month

16. What is SEO?
SEO is a technique, which helps in improving the visibility of any website or
webpage in a search engine’s search results. It also helps search engines
in finding and ranking your website higher than a number of other
websites in response to a search query.
Basically, it is a process of raising number of visitors to a website by
achieving a high ranking placement in the Search Engine Result Pages
(SERPs). As much high any website ranks in the search results, there are
greater chances that the site would be visited by a user.

17. Types of SEO:
On Page SEO: It includes –
1.







Keyword Research (Key phrases relating to business)
Title Tag (what the page is about)
Meta Description Tag (Describing the Page)
Meta Keyword Tag (Other relating keywords)
ALT Tags (Image Optimization)
Heading Tags
Page Content
Off Page SEO
2.




Blog Posting
Social Bookmarking
Article Submission
Press Release Submission

18. Social Bookmarking
No. of posts per month
120
Blogging
No. of Blogs
3
No. of posts per month
30
Article Submission
No. of articles per month
8
No. of Syndications per article
10

19. Classified Submissions
Classified submissions
10
Local business listing (Google Map)
YES
Press Release
Press Release Submissions
Video Promotion
Monthly Activity Report
20
Ongoing
1 Hard Copy

21. Genie Public Relations
Contact Us
Genie Public Relations
Contact Person
Kasturi Nath
Designation
PR Manager
Handheld
9650009829
Email Id
charukataria@geniegroups.com
Office Address
Genie Infotainment Pvt. Ltd.
15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.

22. About Genie PR
Genie Public Relations
Introduction
Genie PR is recognized today as a leading PR solution provider with distinct advantage in the
use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of
putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for
themselves in the corporate world.
Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling
clients’ objectives and leaving a long lasting impression on the audience.
Genie PR has a team of seasoned professionals who have been working in the industry for years
with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi and
NCR.

23. We look forward to start a long term mutually beneficial business association..