The document summarizes insights from several presentations on social media law, generational shifts in digital marketing, mobile marketing strategies, monetizing online news, and the potential impact of near field communication (NFC) technology. Key points included how social media users can be liable for unlawful content, the importance of understanding different generations' digital behaviors, optimizing the mobile user experience, challenges faced by media companies in the digital era, and how NFC may revolutionize digital marketing by 2013.

1. “Social Media Law: The Good The Bad
And The Ugly”
Claire Kowarsky, Lawyer, Kelly Hazell Quill Lawyers
David Kelly, Director, Kelly Hazell Quill Lawyers
Matthew Gain, Director of Consumer Brand and Digital Marketing, Edelman
@matthewgain
Chris Gross, Social Media Manager, Vodafone Hutchinson Australia
@thechrisgross

2. “Social Media Law: The Good The Bad And The Ugly”
Actionable Insights;
1. You can be held responsible for content posted to your social media sites – if there is
offending content and you do not take it down after you become aware of it –
Remember Allergy Pathways Case Study
2. The things that make social media such a great communication medium are also the
things that can increase the risks of using it, content can spread faster and more widely
than through traditional media – Remember #Qantasluxury Case Study
3. Just because something is online, doesn’t mean you, or your customers, are free to
use it. Make sure you do not infringe on IP through your social media activities –
Remember Microsoft/ Bing Images Case Study
@matthewgain @thechrisgross

3. “ Generation Transition: A View From
The Boardroom”
Murray Howe, EM Digital Innovation, Suncorp
Mike Weeding, Head of Digital Banking, Citi
@michaelweeding

4. “ Generation Transition: A View From
The Boardroom”
Actionable Insights;
2. Don’t be risk adverse because of a lack of digital ownership
3. Convincing the offline world of the exposure of the digital world
4. Conversely, can the 'old school' still teach digital a thing or two?
5. Where should digital marketing sit internally: with your techies or your
marketing folk (or a mix of both)?
@michaelweeding

5. “A Mobile Destination: Vital For The
Success Of Your Mobile Campaign”
Anthony Mansour, Co-Founder | Strategy & Innovation,
MonkeySac LLC @ozgamer
Kelly Slessor, Director, Banter Mob @kajai
Andrew Jacobs, Director of Mobile Media, Snakk Media

6. “A Mobile Destination: Vital For The
Success Of Your Mobile Campaign”
Actionable Insights;
2.Getting the value exchange right by simplifying
3.Maximising opportunities
4.It’s not just about matching luggage of mobile and online
5.Creating an amazing mobile destination
@ozgamer @kajai

7. “Are Australian’s Willing To Pay For
Their News Online?”
John Allan, Chief Operating Officer
The Australian
@australian

8. “Are Australian’s Willing To Pay For
Their News Online?”
Actionable Insights;
2.What are the trends emerging in markets like UK and US?
3.How are media companies coping with digital revolution?
4.The Australian newspaper is the first mass publication in Australia to have paid
digital subscription – what is their progress and learnings to date?
5.Is digital subscription making up for lost advertising revenue?
@australian

9. “How NFC Will Revolutionise The
Digital Space By 2013”
Jamie Conyngham, CEO & Co-Founder, Tapit @tapitnfc
Jem Resimcioglu, Developer Relations Manager for ANZ, NOKIA
@resimcioglu
Stuart Sheridan, Manager, Digital Channels, Sydney Harbour
Foreshore Authority @stusheridan

10. “How NFC Will Revolutionise The
Digital Space By 2013”
Actionable Insights;
2.How will NFC revolutionise the digital space?
3.How can NFC add measurable value to your brand?
4.Should you have an NFC ready product?
5.How you can monitor and analyse your campaigns?
@tapitnfc @resimcioglu @stusheridan