5. It is a tool just like television,
radio, smoke signals, post-it
notes, flyers, cave drawings,
tattoos, letters, mobile phone,
… A form of media that humans
create to communicate. Each in
unique. None replaces another,
or causes any other form of
media to become obsolete.
6. The goal is not to
control the
conversation,
the goal is to
enable, inspire &
influence.
9. • What are the
People customers/employees ready for?
Objectives • What are your goals?
• How do you want the relationships
Strategy with the customers/employees to
change?
• Build or buy?
Technology