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[Lost in the] Magic Forest Second Life voor brands Dobre Vanbrugh Raymond vd Kaaij 27 feb 2007
[Lost in the] Magic Forest ,[object Object],[object Object]
Ontwikkeling internet
Ontwikkeling MMOG’s
Overzicht virtual worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Research virtuele werelden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Second Life ‘hype cycle’   based on  human response  to a technology introduction   Bron: Gartner / w ww.secretlair.com
[object Object],Bron: Andrew Hoppin
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Belangrijkste elementen
ROI SL presence ,[object Object],[object Object],[object Object]
ROI SL presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Huidige 3 invalshoeken voor SL presence door bedrijven ,[object Object],[object Object],[object Object]
Tips voor succesvolle SL presence ,[object Object],[object Object],[object Object],[object Object]
Neem je bezoeker bij de hand
Bedenk wat je USP is
Tips voor succesvolle SL presence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Zorg voor merk-synergie met de omgeving (waarom muren?)
Zorg voor een persoonlijke ervaring
Wees persoonlijk aanspreekbaar, toon commitment
[object Object],[object Object],[object Object],Voorbeeldcase Nike, Adidas en Reebok Second Life Real Life
Voorbeeldcase BMW ,[object Object],[object Object],[object Object]
Interactie Co-creation Game elementen Waardeer en beloon de community Voeg toe en draag bij Succesfactoren
Uitdagingen voor Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vragen, rondleiding, meewerken?? www.lostinthemagicforest.com Dobre Vanbrugh  (dobre@lostinthemagicforest.com)

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