Forget SEO! Everyone is doing that and if you really want to impress Google, Bing and Yahoo consider a real world PR program that provides more online impressions and thus better Search ranking.

1. Public Relations Project
This public relations assignment is de-
signed to increase the presence of your
product/message online resulting in more
of your product/brand names appearing
in Google / Yahoo / Bing search results.
Using traditional PR-release techniques
along with the latest web internet resourc-
es results in a two-prong system of reach-
ing out to message hosting locations.
The outcome includes guaranteed place-
ments among pretargeted sites along with
potential highly coveted publication place-
ments among major brand name sites
within your category.
General Marketing Service

2. The Process Overview
Category Article Dynamic
Research Writing Layout
Publication E-Zine
Submissions Submissions
Professional Personal E-mail
Websites Blogs Websites Linking

3. Category Research
We begin by gathering as much informa-
tion as possible from you on your prod-
uct or service. We ask you the top 10
interview questions as established by the
PRSA. If there is digital content we would
like a sample to review, if it’s a website
we’d like access.
Next we’ll determine a category for your
product or service and begin examining
the web and publications for competitors,
topical articles, reviews, blogs, and other
places that will root out competition and
help us determine your position in the
marketplace.

4. Article Writing
With our research in hand we’ll begin
the delicate task of crafting a thoughtful
article on your product or service. When
possible we think its wise to establish a
“reason to believe” message of why your
product should be purchased.
In many cases we will tie in news, trends
and local events that support your prod-
uct / service. Very often we can create
scenarios where your product is a good fit
for the reader. This helps them envision
using it and benefitting from it.
While we are capable of writing HARD
SELL, our preference is a SOFT SELL of
your product or service. We’ll take some
guidance from you on your preference.

5. Dynamic Layout
While the words we write are the most
important aspect of your Public Relations
project we have found added success and
potential by placing those well chosen
sentences in an attractive package.
We take your story and we create a dy-
namic layout that mimics a publication.
This is our opportunity to show people us-
ing your product or service and show off
the potential successful results of that use.
The dynamic layout helps break up the
longer article into shorter readable bites
and with the use of subheadlines we can
allow a reader to scan the article and de-
termine the content more quickly.
Publication editors enjoy this concept as it
helps them envision how the story might
appear in their magazine or website.

6. Publication Submissions
As part of the research portion of the
project we will single out or target the top
10 or more publications within your prod-
uct or service’s category. In certain cases
we may substitute a popular website for
a magazine when it is apparent that the
website’s popularity supersedes that of
the publication.
We then submit your material to the edi-
tors with full rights usage. We offer them
both the text version and the dynamic
layout version with full photo use as well.
As you can imagine, these editors are
bombarded with submissions, but we
feel it is our “story-style” approach and
dynamic layout style that helps break
through the clutter.

7. E-zine Submissions
Across the internet there are a variety of
sites that accept article submissions from
their members and then publish these
articles on their sites. A common term for
these websites are called E-Zines.
Because of the consistent new material
the Search engines such as Google, Yahoo,
Bing and others visit these sites daily to
see what is new. Therefore the likelihood
of getting a good ranking is significantly
increased by appearing on any E-zine
Site.
If a web surfer types in keywords that ap-
ply to your article it is highly likely your
new article will show up on the search
results.

8. Article Pickups
The E-zine sites mentioned on the pre-
vious page offer their material to other
websites, bloggers, publications and other
sources that may determine the content
valuable.
When your article is picked up the read-
ership increases exponentially and your
brand, product or service gets noticed
more often.
It should be noted however that the more
This blogger picked up our client’s article
newsworthy and less self-promoted the in less than 10 days after initial publica-
tion. Since then dozens more have picked
article appears the higher likelihood it has it up.
of being picked up. This is why we be-
lieve in building a story and a reason to
believe around your product or service.

9. Results
The final outcome of this project is to get
your article and product information to
show up on Search Engine rankings so
that more potential customers will learn
about what you have to offer.
We know you’ll get a certain amount of
links from our guaranteed submissions
but the real goal is to create an article that
gets picked up by publications, blogs,
websites and other sources so they pub-
lish it as well. Some of that simply de-
pends on your product and the popularity
of that topic.
We do feel positive that this is a real
Real Google rankings
world PR program with proven results. based on search terms
Many of our articles get higher search
rankings than the product owners original
website.

10. Real World Example
Project: expand exposure of
new Tripot self watering planter
After research, multipage article written. Titled
HOUSEPLANT RESCUE 101 with a focus on
why houseplants die and why this product is a
solution. Developed dynamic layout to help present article to publications.
This can also be used by client as download from their website.
Final results were top rankings when searching
houseplant rescue, houseplant repair keywords.
In this instance our Client’s article showed up
Article in text and layout format was submitted Our client’s story was published on our member in 4 of the top 9 page one listings of a Google
to the top gardening publications and websites. sites and picked up by a dozen or more blogs search.
and other websites.

11. General Marketing Service
It’s really possible for small business to
make an impact online. General Market-
ing Service can help you make an impact
on the web.
In addition to strategic public relations
programs General Marketing Service
does strategic planning, designs websites,
produces videos, creates interactive com-
munications programs, direct mail, direct
response e-mail, sales presentations, bro-
chures, brand name and image develop-
ment, promotional programs and much
more.
For a portfolio review visit www.general-
marketingservice.com or contact via e-
mail at general.marketing.service@gmail.
com