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Community
Communications
or, how do we talk to 10,000 people?
Andrew Gray
@generalising // andrew@generalist.org.uk
Wikimania 2013, Hong Kong
Well, being honest...
...badly
A hard problem
●
On enwiki alone, 10,000 active people
(plus on-and-off users)
●
Different levels of involvement
(some don't care about “meta”)
●
Different interests, expectations, priorities
(but everyone wants “the
important things”!)
Not looking at...
●
Translation and language issues
●
Cross-cultural communication
●
“Public communication” (press, outreach)
●
“Editorial” communication (related to
editing)
...all important, but we don't have long!
●
So: consider how “the movement”
Important points
●
We're all trying – no-one hides anything!
(this is not beating up WMF...)
●
Things are already changing for the better
●
I don't claim to have an answer!
Part I
Where are we?
We tell people about...
●
Movement WMF elections, major policy &
legal discussions or changes
●
Local Local meetups, events, and
Chapter activity
●
Technical Upcoming & recent changes,
patches, requests for testers
●
Project Policy discussions, elections,
meta-RFCs, wikiprojects, and
thousands of editorial issues
(...but oddly, very rarely job openings.)
We do this with...
●
The site Central/site notice, watchlist
notices, geonotices
●
The project Noticeboards, village pumps,
wikiprojects, newsletters, many
talkpages, {{central discussion}},
RFC lists, notifications
●
Offwiki Mailing lists, IRC, social media,
metawiki, MediaWiki-wiki, press,
chapters, direct email, personal
contact (hi, we're at Wikimania!),
bugzilla... probably some others
Big numbers, all guesses
●
Movement ~10 times/year
●
Local From never to 50/year
(depends where you are)
●
Technical Varies – all things 50+/year,
big things maybe 6/year
●
Project Anything up to 300+/year
Obviously, not everyone sees everything!
Informal notice triage
Central/site notice WMF Elections, “WP is going
down”, rare RFCs
Watchlist notice Tech announcements, RFCs,
etc. – most important
Central discussion ''
Signpost ''
Village Pumps '' – moderately important
Noticeboards, direct Most other discussions
to users, wikiprojects,
Echo notifications, etc
There are many problems
●
User frustration at constant bombardment
●
Overload: too many venues & channels
●
Indiscriminate: sorted by priority, not
interest
●
Many notices easily missed
●
Bad for cross-project things
●
Can lead to disengagement
But they're important
●
We can get a lot of attention if done well
“Having the site notice up for those four or five hours
doubled participation in the RfC, leading to about 100
editors leaving an opinion” - VE discussion, 1/8/13
●
Publicising discussions gives legitimacy
●
Invitations to participate are positive
●
Potential to deepen participation
Part II
Going forward
New tools
●
Notifications (Echo)
– Direct messages to users with read flagging
– Generally well received (!)
– Already very innovative things happening
●
Commons watchlist messages
– Compact “sliding” system
– Selectable subjects of interest
– ...but currently broken?
Technical suggestions?
●
Rationalise some notice methods
●
Implement Commons-style watchlist
notices
– Geonotice, watchlist notice, central discussion
●
Consider expanding Notifications
– Sitenotice, central discussion, some RFCs
– Formalise guidelines to ID relevant users
●
...and wait to see what Flow does!
Until then...
●
Workarounds
– Leave plenty of time for word to spread
– Consider escalating notices
– Per-user messages good if possible
●
Consider audience priorities
– Will It affect the interface or workflow?
– What has previous discussion involved?
Any thoughts?
@generalising
andrew@generalist.org.uk

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Community communications slides

  • 1. Community Communications or, how do we talk to 10,000 people? Andrew Gray @generalising // andrew@generalist.org.uk Wikimania 2013, Hong Kong
  • 3. A hard problem ● On enwiki alone, 10,000 active people (plus on-and-off users) ● Different levels of involvement (some don't care about “meta”) ● Different interests, expectations, priorities (but everyone wants “the important things”!)
  • 4. Not looking at... ● Translation and language issues ● Cross-cultural communication ● “Public communication” (press, outreach) ● “Editorial” communication (related to editing) ...all important, but we don't have long! ● So: consider how “the movement”
  • 5. Important points ● We're all trying – no-one hides anything! (this is not beating up WMF...) ● Things are already changing for the better ● I don't claim to have an answer!
  • 7. We tell people about... ● Movement WMF elections, major policy & legal discussions or changes ● Local Local meetups, events, and Chapter activity ● Technical Upcoming & recent changes, patches, requests for testers ● Project Policy discussions, elections, meta-RFCs, wikiprojects, and thousands of editorial issues (...but oddly, very rarely job openings.)
  • 8. We do this with... ● The site Central/site notice, watchlist notices, geonotices ● The project Noticeboards, village pumps, wikiprojects, newsletters, many talkpages, {{central discussion}}, RFC lists, notifications ● Offwiki Mailing lists, IRC, social media, metawiki, MediaWiki-wiki, press, chapters, direct email, personal contact (hi, we're at Wikimania!), bugzilla... probably some others
  • 9. Big numbers, all guesses ● Movement ~10 times/year ● Local From never to 50/year (depends where you are) ● Technical Varies – all things 50+/year, big things maybe 6/year ● Project Anything up to 300+/year Obviously, not everyone sees everything!
  • 10. Informal notice triage Central/site notice WMF Elections, “WP is going down”, rare RFCs Watchlist notice Tech announcements, RFCs, etc. – most important Central discussion '' Signpost '' Village Pumps '' – moderately important Noticeboards, direct Most other discussions to users, wikiprojects, Echo notifications, etc
  • 11. There are many problems ● User frustration at constant bombardment ● Overload: too many venues & channels ● Indiscriminate: sorted by priority, not interest ● Many notices easily missed ● Bad for cross-project things ● Can lead to disengagement
  • 12. But they're important ● We can get a lot of attention if done well “Having the site notice up for those four or five hours doubled participation in the RfC, leading to about 100 editors leaving an opinion” - VE discussion, 1/8/13 ● Publicising discussions gives legitimacy ● Invitations to participate are positive ● Potential to deepen participation
  • 14. New tools ● Notifications (Echo) – Direct messages to users with read flagging – Generally well received (!) – Already very innovative things happening ● Commons watchlist messages – Compact “sliding” system – Selectable subjects of interest – ...but currently broken?
  • 15.
  • 16.
  • 17. Technical suggestions? ● Rationalise some notice methods ● Implement Commons-style watchlist notices – Geonotice, watchlist notice, central discussion ● Consider expanding Notifications – Sitenotice, central discussion, some RFCs – Formalise guidelines to ID relevant users ● ...and wait to see what Flow does!
  • 18. Until then... ● Workarounds – Leave plenty of time for word to spread – Consider escalating notices – Per-user messages good if possible ● Consider audience priorities – Will It affect the interface or workflow? – What has previous discussion involved?