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Did you know that  only 40%  of the homes listed for sale in the Atlanta area will actually sell? Said differently, for every homeowner that puts their home on the market, they do so with the odds heavily stacked against them.  6  out of  10  of those homeowners  will never make it  to the closing table. Scary, isn’t it? Want proof?
We call this the “American Idol” chart for Real Estate The  red bar  represents all of the homeowners who were absolutely certain that their home would sell, when they entered “the contest”. The  blue bar  represents all of the homeowners whose home actually did sell.  
Of the homes that actually sold…. 2/3 of them had dismal results ….relative to the median Number of Days on Market ( 166 ) and their median Sales Price in relation to their Original List Price Percentage ( 78.5% ), as detailed below:
Atlanta Real Estate Market Only  13%   of the 3Q 2010 Atlanta housing inventory was initially priced “In The Market”  Another  25%  “Chased The Market” Condition vs. Competition Chased  The  Market Price vs.  Competition Out of The Market Homes that Don’t Sell Poor Below Above Great 62 % In the Market Homes that Sell within 6 months 62% 13% 25%
Buyer Interest vs. Weeks on Market The  “Window of Opportunity”  is fairly short when a home is listed. Most Agents and Sellers miss that window by bringing a home on the market at the wrong price, relative to its condition and location. ,[object Object],Traditional Theory REALITY
Here are the effects of Overpricing on Selling Time and Price This is also known as “Chasing The Market” ,[object Object],Traditional Theory REALITY
So, now that we know “what not to do”….Let’s take a look at a revolutionary, proprietary approach to  “intercept”  the market, rather than  “chase”  it! An approach which is designed to get your home under contract as quickly as possible and at a high percentage of the Original List Price!!
Please click on the screen to play the video
The first Descende home
1787 Homestead Avenue
 
 
 
Our proprietary pricing and marketing model gets the attention of potential buyers dramatically and massively on the Internet. Here are some of the portals where your listing will appear: Your Home
Is this marketing and pricing approach for everyone?  NO Quite frankly, we only have resources to offer this service to a limited number of home sellers each month.  This is so we can provide the highest levels of attention and service to our clients. Currently we can only help sellers who, on a scale of 1 – 10, are an 8 or higher in their motivation to get their home sold.
For sellers who “just want to be on the market”, hoping to someday “get their price”, there are plenty of ready and willing real estate agents whom you can engage. Some have probably already called you!  These agents know that even if they don’t sell your home….they’ll perhaps pick up a buyer or two, just by having your listing!
So, if your motivation to sell your home matches our motivation and tools to get it sold….please click on the link below. Thank you for taking the time to watch this presentation! If we get to work with each other, that would be wonderful, but no matter….we wish you great success in getting your home sold.

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I Still Want to Sell My Home!

  • 1.
  • 2. Did you know that only 40% of the homes listed for sale in the Atlanta area will actually sell? Said differently, for every homeowner that puts their home on the market, they do so with the odds heavily stacked against them. 6 out of 10 of those homeowners will never make it to the closing table. Scary, isn’t it? Want proof?
  • 3. We call this the “American Idol” chart for Real Estate The red bar represents all of the homeowners who were absolutely certain that their home would sell, when they entered “the contest”. The blue bar represents all of the homeowners whose home actually did sell.  
  • 4. Of the homes that actually sold…. 2/3 of them had dismal results ….relative to the median Number of Days on Market ( 166 ) and their median Sales Price in relation to their Original List Price Percentage ( 78.5% ), as detailed below:
  • 5. Atlanta Real Estate Market Only 13% of the 3Q 2010 Atlanta housing inventory was initially priced “In The Market” Another 25% “Chased The Market” Condition vs. Competition Chased The Market Price vs. Competition Out of The Market Homes that Don’t Sell Poor Below Above Great 62 % In the Market Homes that Sell within 6 months 62% 13% 25%
  • 6.
  • 7.
  • 8. So, now that we know “what not to do”….Let’s take a look at a revolutionary, proprietary approach to “intercept” the market, rather than “chase” it! An approach which is designed to get your home under contract as quickly as possible and at a high percentage of the Original List Price!!
  • 9. Please click on the screen to play the video
  • 12.  
  • 13.  
  • 14.  
  • 15. Our proprietary pricing and marketing model gets the attention of potential buyers dramatically and massively on the Internet. Here are some of the portals where your listing will appear: Your Home
  • 16. Is this marketing and pricing approach for everyone? NO Quite frankly, we only have resources to offer this service to a limited number of home sellers each month. This is so we can provide the highest levels of attention and service to our clients. Currently we can only help sellers who, on a scale of 1 – 10, are an 8 or higher in their motivation to get their home sold.
  • 17. For sellers who “just want to be on the market”, hoping to someday “get their price”, there are plenty of ready and willing real estate agents whom you can engage. Some have probably already called you! These agents know that even if they don’t sell your home….they’ll perhaps pick up a buyer or two, just by having your listing!
  • 18. So, if your motivation to sell your home matches our motivation and tools to get it sold….please click on the link below. Thank you for taking the time to watch this presentation! If we get to work with each other, that would be wonderful, but no matter….we wish you great success in getting your home sold.