Twitter Fundamentals For Book Professionals

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Presentation given at Book Expo America 2011 in New York City by Leslie Poston, Co-author of Twitter for Dummies and Founder of Magnitude Media.

Educação Tecnologia Negócios

Twitter Fundamentals
for Book Professionals
Book Expo of America 2011
Leslie “@leslie” Poston

©Leslie Poston, All Rights Reserved

Get Beyond
“What’s Happening”

©Leslie Poston, All Rights Reserved

• Who’s Interesting
• New Ideas
• Shared Memes
• Connections
• Interests and Passions

©Leslie Poston, All Rights Reserved

Write Your Twitter
Success Story

©Leslie Poston, All Rights Reserved

JC Hutchins

©Leslie Poston, All Rights Reserved

Scott Sigler

©Leslie Poston, All Rights Reserved

Become Three
Dimensional To Fans

©Leslie Poston, All Rights Reserved

Neil Gaiman

©Leslie Poston, All Rights Reserved

Margaret Atwood
Sample Tweet:
“True, if someone nicks my socks they are still 'mine.' I just can't wear them. Thus unenforceable copyrights."
(From Time article on 140 Twitter users who shape the experience)

©Leslie Poston, All Rights Reserved

James Kelly

©Leslie Poston, All Rights Reserved

You Can Choose To
Opt Out

©Leslie Poston, All Rights Reserved

George RR Martin

©Leslie Poston, All Rights Reserved

Unknowns Finding
Fan Base

©Leslie Poston, All Rights Reserved

Second Chance Sales

©Leslie Poston, All Rights Reserved

Sarah Salway, Something Beginning With

©Leslie Poston, All Rights Reserved

Stretch Your
Creative Legs

©Leslie Poston, All Rights Reserved

• Very Short Story
• 140Story
• Six Word Stories

©Leslie Poston, All Rights Reserved

Create Community

©Leslie Poston, All Rights Reserved

• Hashtags
• Twitter Chats
• Twitter Book Tours
• Interview Fanbase
• Lists

©Leslie Poston, All Rights Reserved

Track Engagement

©Leslie Poston, All Rights Reserved

Support Each Other

©Leslie Poston, All Rights Reserved

Connect In Real Life

©Leslie Poston, All Rights Reserved

• BEA11
• BookExpo
• TweetUps
• One2One

©Leslie Poston, All Rights Reserved

Attract Attention

©Leslie Poston, All Rights Reserved

Problems and
Challenges

©Leslie Poston, All Rights Reserved

Portability

©Leslie Poston, All Rights Reserved

(Q&A Session)
©Leslie Poston, All Rights Reserved

©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale

Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)

If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton

Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net

©Leslie Poston, All Rights Reserved

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Twitter Fundamentals For Book Professionals

9. Margaret Atwood Sample Tweet: “True, if someone nicks my socks they are still 'mine.' I just can't wear them. Thus unenforceable copyrights." (From Time article on 140 Twitter users who shape the experience) ©Leslie Poston, All Rights Reserved

30. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

Notas do Editor

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JC Hutchins - launched twinfluencer campaign and twitter book tour for 7th Son: Decent\n
Scott Sigler - podcast novelist - one of first to achieve book contract via Twitter + Podcasting excerpts\n
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http://journal.neilgaiman.com/\n
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http://www.sffaudio.com/?p=1194 Nebula Award for podcast novel Burn in 07\n
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Tweets by Gaiman, Gibson and others helped propel her book up the Kindle charts on its electronic reissue. Reached top 250 on Kindle chart by December 2010.\n
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Kenneth Cole, Margaret Atwood&#x2019;s politics\n
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Twitter Fundamentals For Book Professionals

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