Seminar on Metrics for Awareness
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For more notes see my blog at http://magnitudemedia.net/2012/05/wrap-post-from…with-awareness/ I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to: Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton
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Seminar on Metrics for Awareness
- 1. FROM DUMMY TO GENIUS Tips for Social Media Metrics
- 2. image credit @marc_smith Get past metrics paralysis Turn data churn into actionable metrics Use metrics to drive actions and goals Tame the analytics beast
- 3. OCCUPY ANALYTICS Did you know? Untamed analytics are putting the Occupy Movement at risk. Analytics are a two-way street. image by AdBusters
- 4. 5 MAIN METRICS CHANNELS • Marketing • Human Resources • Customer Service • Sales • Operations image by Seattle Municipal Archives
- 5. TO AUTOMATE OR NOT TO AUTOMATE • Automate basic reporting or recurring custom reports • Manuallyanalyze content structure and sentiment image by NASA Goddard Space Flight Center
- 6. KEY B2B METRICS • Cost per sale • Customer Lifetime Value • Database Performance • Length of Sales Cycle image by Search Engine People • Conversion Rates • Lead Generation / Referrals
- 7. KEY B2C METRICS • Cost per acquisition • Bounce Rate • Abandonment Rate at Checkout • Conversion Rate • Click Through Rate • Deep Page Engagement image by craigCloutier • Repeat visitors • Use KPIs for Micro Data
- 8. MEASURING SOCIAL METRICS • Google + • Twitter • Facebook • YouTube • Pinterest • Email • Website • Mobile
- 9. COMPETITIVE INTELLIGENCE • Google Analytics • Extensions / Plug-ins • Alerts • Saved Search • Excel image by Anonymous9000
- 10. MAXIMIZE KPI TRACKING • KPI by industry • KPI per goal • KPI per problem to solve image by klipfolio • KPI for demographics • KPI for finances
- 11. THE ALMIGHTY SPREADSHEET image by mtanalytics
- 12. SEGMENTING • Source • Location • Demographic • Keyword • Ads • Mobile • More
- 13. FILTER OUT IP • Filter out your own IP • Filter the IP of others
- 14. VISITOR FLOW
- 15. ROPE IN PPC
- 16. KEY GOALS • What should your visitor DO when they come to your site? • What are your incremental objectives? • Don’tget distracted by nebulous, shaky or vague goals image by stockerre
- 17. DOWNLOAD DETECTIVE image by filmnoir 1
- 18. SENTIMENT Emotional aftertaste left after an interaction with a brand
- 19. MEASURING MORE • Page Load Times • Video Metrics • Phone Calls • Social Buttons • QR Codes image by google.com blog • TV Ads
- 20. QUANTIFIED SELF image by feltron
- 21. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Author: Social Media Metrics for Dummies (Wiley, 2012) Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved
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