SlideShare uma empresa Scribd logo

TurnTo On Trusted References For SNC 012309

•Transferir como PPT, PDF•
•
George Eberstadt
George Eberstadt
Tecnologia
1 de 39
Ecommerce Meets Social Networks: Trusted References A Different Approach to Driving On-line Referrals George Eberstadt CEO & Founder TurnTo Networks
In the “Social” Category, Ecommerce Has Been Very Focused on Ratings and Reviews ,[object Object],[object Object],[object Object],[object Object]
Who is really most trusted? Friends
[object Object]
[object Object],[object Object]
How do you get “the friend name” into the buying process?
[object Object],[object Object],[object Object]
[object Object],[object Object]
Hey everyone, I just got a vertalizer, and it’s the best thing ever! How do I get my happy customers to tell their friends? ?
Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?
Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?
[object Object]
Hey everyone, Joe just got a vertalizer, and it’s the best thing ever!
Hey everyone, Joe just got a vertalizer, and it’s the best thing ever! Did you just use my name to advertise your product? WTF! I didn’t say you could do that!
[object Object]
Facebook Beacon ,[object Object],[object Object],[object Object],[object Object]
Beacon was a Beacon… to the Rest of Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Activating the Broadcaster” is Not Bad, It’s Just Hard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Different Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why “Reach Out”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Easy… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do We Do This? ,[object Object],[object Object],[object Object],[object Object]
Context is King! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Advertising Dominates Because It Enables Response to Purchaser Intent
Portable Social Graphs ,[object Object]
Permission Management ,[object Object],[object Object],[object Object],[object Object]
A Model for “Trusted Reference” Delivery Social permissions filter (i.e. who agrees to share what with whom) Raw customer data from merchant Data Authorized for With Sharing Friends Merchant Site Search Comparison Sites [Feed Readers] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content sites ,[object Object],[object Object]
“ Illuminate the Black Hole of Consideration” ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

Recomendados

Digital Creative 3
Digital Creative 3Digital Creative 3
Digital Creative 3Vivastream
 
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Vivastream
 
Beyond testimonials - Using social proof to boost your conversion rates
Beyond testimonials - Using social proof to boost your conversion ratesBeyond testimonials - Using social proof to boost your conversion rates
Beyond testimonials - Using social proof to boost your conversion ratesConversion Fanatics
 
Marketing & Behavioral Science Part 1 of 3
Marketing & Behavioral Science Part 1 of 3Marketing & Behavioral Science Part 1 of 3
Marketing & Behavioral Science Part 1 of 3Lori Fisher
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and DirectVivastream
 
Demystifying Word of Mouth (Part 3) – Why Customers Act on Referrals
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsDemystifying Word of Mouth (Part 3) – Why Customers Act on Referrals
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsReferralCandy
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
 
Introduction to lean analytics
Introduction to lean analyticsIntroduction to lean analytics
Introduction to lean analyticsKartik Narayanan
 

Recomendados

Digital Creative 3
Digital Creative 3Digital Creative 3
Digital Creative 3Vivastream
 
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Vivastream
 
Beyond testimonials - Using social proof to boost your conversion rates
Beyond testimonials - Using social proof to boost your conversion ratesBeyond testimonials - Using social proof to boost your conversion rates
Beyond testimonials - Using social proof to boost your conversion ratesConversion Fanatics
 
Marketing & Behavioral Science Part 1 of 3
Marketing & Behavioral Science Part 1 of 3Marketing & Behavioral Science Part 1 of 3
Marketing & Behavioral Science Part 1 of 3Lori Fisher
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and DirectVivastream
 
Demystifying Word of Mouth (Part 3) – Why Customers Act on Referrals
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsDemystifying Word of Mouth (Part 3) – Why Customers Act on Referrals
Demystifying Word of Mouth (Part 3) – Why Customers Act on ReferralsReferralCandy
 
20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce Site20 Tips to Improve Sales on your Ecommerce Site
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
 
Introduction to lean analytics
Introduction to lean analyticsIntroduction to lean analytics
Introduction to lean analyticsKartik Narayanan
 
SOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEFSOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEFsub-alkhalissi
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand AdvocatesBzzAgent
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationAndra Baragan
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'Tom De Ruyck
 
The Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer ReviewsThe Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event GLOBALPARK
 
Techshare Presentation
Techshare PresentationTechshare Presentation
Techshare PresentationThird River Marketing LLC
 
Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To ReferralCandy
 
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighMarni Blythe Borelli
 
Social Proof Marketing Guide
Social Proof Marketing GuideSocial Proof Marketing Guide
Social Proof Marketing GuideAdEspresso
 
So you want me to talk about your Brand!
So you want me to talk about your Brand!So you want me to talk about your Brand!
So you want me to talk about your Brand!avakon+
 
Quick evaluation
Quick evaluationQuick evaluation
Quick evaluationresearchdriveninnovation
 
Corruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should careCorruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
 
Facebook likes
Facebook likesFacebook likes
Facebook likesPeter Gosnell
 
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
 
PSDA Presentation 02082008
PSDA Presentation 02082008PSDA Presentation 02082008
PSDA Presentation 02082008Joel Warady
 
Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
 
Content marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsContent marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsSteve Drake
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0Jeff Molander
 
Com 600 teaching presentation kim
Com 600 teaching presentation kimCom 600 teaching presentation kim
Com 600 teaching presentation kimYoung Kyu Kim
 

Mais conteúdo relacionado

Mais procurados

SOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEFSOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEFsub-alkhalissi
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand AdvocatesBzzAgent
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationAndra Baragan
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'Tom De Ruyck
 
The Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer ReviewsThe Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event GLOBALPARK
 
Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To ReferralCandy
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighMarni Blythe Borelli
 
Social Proof Marketing Guide
Social Proof Marketing GuideSocial Proof Marketing Guide
Social Proof Marketing GuideAdEspresso
 
So you want me to talk about your Brand!
So you want me to talk about your Brand!So you want me to talk about your Brand!
So you want me to talk about your Brand!avakon+
 
Corruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should careCorruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
 
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
 
PSDA Presentation 02082008
PSDA Presentation 02082008PSDA Presentation 02082008
PSDA Presentation 02082008Joel Warady
 
Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
 
Content marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsContent marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsSteve Drake
 

Mais procurados (20)

SOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEFSOCIAL MEDIA MARKETING IN BRIEF
SOCIAL MEDIA MARKETING IN BRIEF
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand Advocates
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
 
The Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer ReviewsThe Zigzag Approach to Requesting Customer Reviews
The Zigzag Approach to Requesting Customer Reviews
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESM
 
General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event General Mills/Globalpark at IIR The Market Research Event
General Mills/Globalpark at IIR The Market Research Event
 
Techshare Presentation
Techshare PresentationTechshare Presentation
Techshare Presentation
 
Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To Demystifying Word of Mouth (Part 2) – Who Customers Listen To
Demystifying Word of Mouth (Part 2) – Who Customers Listen To
 
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and ConvertDigital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
Digital Marketing Strategy Master Class - Daniel Lemin, Convince and Convert
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - Raleigh
 
Social Proof Marketing Guide
Social Proof Marketing GuideSocial Proof Marketing Guide
Social Proof Marketing Guide
 
So you want me to talk about your Brand!
So you want me to talk about your Brand!So you want me to talk about your Brand!
So you want me to talk about your Brand!
 
Quick evaluation
Quick evaluationQuick evaluation
Quick evaluation
 
Corruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should careCorruption of digital discourse: what you need to know, why you should care
Corruption of digital discourse: what you need to know, why you should care
 
Facebook likes
Facebook likesFacebook likes
Facebook likes
 
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
 
PSDA Presentation 02082008
PSDA Presentation 02082008PSDA Presentation 02082008
PSDA Presentation 02082008
 
Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Social commerce - seminarie door Baker Men bij Comeos - mei 2014
Social commerce - seminarie door Baker Men bij Comeos - mei 2014
 
Content marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsContent marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associations
 

Semelhante a TurnTo On Trusted References For SNC 012309

BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0Jeff Molander
 
Com 600 teaching presentation kim
Com 600 teaching presentation kimCom 600 teaching presentation kim
Com 600 teaching presentation kimYoung Kyu Kim
 
Creating and Connecting With Brand Champions With Your Web Site and Social Media
Creating and Connecting With Brand Champions With Your Web Site and Social MediaCreating and Connecting With Brand Champions With Your Web Site and Social Media
Creating and Connecting With Brand Champions With Your Web Site and Social MediaBryan Rasch
 
Social Media Training April 2010 Ed
Social Media Training April 2010 EdSocial Media Training April 2010 Ed
Social Media Training April 2010 EdEliza Dashwood
 
From Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your CustomersFrom Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your CustomersVision Critical
 
From Social Media to Social business Ben Foster Ketchum Digital
From Social Media to Social business Ben Foster Ketchum DigitalFrom Social Media to Social business Ben Foster Ketchum Digital
From Social Media to Social business Ben Foster Ketchum DigitalKetchum Digital
 
A New Definition for “Moment of Truth”: How mobile and social media are chang...
A New Definition for “Moment of Truth”: How mobile and social media are chang...A New Definition for “Moment of Truth”: How mobile and social media are chang...
A New Definition for “Moment of Truth”: How mobile and social media are chang...InsightInnovation
 
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderJeff Molander
 
Beneath the Trend - Social Selling
Beneath the Trend - Social Selling Beneath the Trend - Social Selling
Beneath the Trend - Social Selling Lisa Baker
 
Cwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCWI Ventures
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
 
Sweeny smx-social-media-2014 final-with-notes
Sweeny smx-social-media-2014 final-with-notesSweeny smx-social-media-2014 final-with-notes
Sweeny smx-social-media-2014 final-with-notesMarianne Sweeny
 
Marketing & Behavioral Science Part 3 of 3 pptx
Marketing & Behavioral Science Part 3 of 3 pptxMarketing & Behavioral Science Part 3 of 3 pptx
Marketing & Behavioral Science Part 3 of 3 pptxLori Fisher
 
If You Build It, They Will Come...Or Will They?
If You Build It, They Will Come...Or Will They?If You Build It, They Will Come...Or Will They?
If You Build It, They Will Come...Or Will They?Jonathan Richman
 
From Social to sale - Livre blanc - Visioncritical - Juin 2013
From Social to sale - Livre blanc - Visioncritical - Juin 2013From Social to sale - Livre blanc - Visioncritical - Juin 2013
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
 
Klaggle Webinar: Are you leaving money on the table
Klaggle Webinar: Are you leaving money on the tableKlaggle Webinar: Are you leaving money on the table
Klaggle Webinar: Are you leaving money on the tableStephen Candelmo
 
Smith pov-8-modes-of-shopping-report
Smith pov-8-modes-of-shopping-reportSmith pov-8-modes-of-shopping-report
Smith pov-8-modes-of-shopping-reportJames Kim
 
(Your Approach To) Social Sucks
(Your Approach To) Social Sucks(Your Approach To) Social Sucks
(Your Approach To) Social SucksDave Marcello
 

Semelhante a TurnTo On Trusted References For SNC 012309 (20)

BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
 
Com 600 teaching presentation kim
Com 600 teaching presentation kimCom 600 teaching presentation kim
Com 600 teaching presentation kim
 
Creating and Connecting With Brand Champions With Your Web Site and Social Media
Creating and Connecting With Brand Champions With Your Web Site and Social MediaCreating and Connecting With Brand Champions With Your Web Site and Social Media
Creating and Connecting With Brand Champions With Your Web Site and Social Media
 
Social Media Training April 2010 Ed
Social Media Training April 2010 EdSocial Media Training April 2010 Ed
Social Media Training April 2010 Ed
 
From Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your CustomersFrom Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your Customers
 
How to reach moms
How to reach momsHow to reach moms
How to reach moms
 
From Social Media to Social business Ben Foster Ketchum Digital
From Social Media to Social business Ben Foster Ketchum DigitalFrom Social Media to Social business Ben Foster Ketchum Digital
From Social Media to Social business Ben Foster Ketchum Digital
 
A New Definition for “Moment of Truth”: How mobile and social media are chang...
A New Definition for “Moment of Truth”: How mobile and social media are chang...A New Definition for “Moment of Truth”: How mobile and social media are chang...
A New Definition for “Moment of Truth”: How mobile and social media are chang...
 
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
 
Beneath the Trend - Social Selling
Beneath the Trend - Social Selling Beneath the Trend - Social Selling
Beneath the Trend - Social Selling
 
Cwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and Empower
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
 
Sweeny smx-social-media-2014 final-with-notes
Sweeny smx-social-media-2014 final-with-notesSweeny smx-social-media-2014 final-with-notes
Sweeny smx-social-media-2014 final-with-notes
 
Marketing & Behavioral Science Part 3 of 3 pptx
Marketing & Behavioral Science Part 3 of 3 pptxMarketing & Behavioral Science Part 3 of 3 pptx
Marketing & Behavioral Science Part 3 of 3 pptx
 
If You Build It, They Will Come...Or Will They?
If You Build It, They Will Come...Or Will They?If You Build It, They Will Come...Or Will They?
If You Build It, They Will Come...Or Will They?
 
From Social to sale - Livre blanc - Visioncritical - Juin 2013
From Social to sale - Livre blanc - Visioncritical - Juin 2013From Social to sale - Livre blanc - Visioncritical - Juin 2013
From Social to sale - Livre blanc - Visioncritical - Juin 2013
 
Klaggle Webinar: Are you leaving money on the table
Klaggle Webinar: Are you leaving money on the tableKlaggle Webinar: Are you leaving money on the table
Klaggle Webinar: Are you leaving money on the table
 
Smith pov-8-modes-of-shopping-report
Smith pov-8-modes-of-shopping-reportSmith pov-8-modes-of-shopping-report
Smith pov-8-modes-of-shopping-report
 
(Your Approach To) Social Sucks
(Your Approach To) Social Sucks(Your Approach To) Social Sucks
(Your Approach To) Social Sucks
 

Último

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 

Último (20)

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 

TurnTo On Trusted References For SNC 012309

  • 1. Ecommerce Meets Social Networks: Trusted References A Different Approach to Driving On-line Referrals George Eberstadt CEO & Founder TurnTo Networks
  • 2.
  • 3.
  • 4. Who is really most trusted? Friends
  • 5.
  • 6.
  • 7.
  • 8. How do you get “the friend name” into the buying process?
  • 9.
  • 10.
  • 11. Hey everyone, I just got a vertalizer, and it’s the best thing ever! How do I get my happy customers to tell their friends? ?
  • 12. Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?
  • 13. Hey everyone, I just got a vertalizer, and it’s the best thing ever! Why are you bothering me with that? Not interested. Not again!?!? Oh, thanks. I was looking for something like that. Shill. ?
  • 14.
  • 15.
  • 16.
  • 17. Hey everyone, Joe just got a vertalizer, and it’s the best thing ever!
  • 18. Hey everyone, Joe just got a vertalizer, and it’s the best thing ever! Did you just use my name to advertise your product? WTF! I didn’t say you could do that!
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Search Advertising Dominates Because It Enables Response to Purchaser Intent
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.