2. Agenda 1:30 pm Welcome and Introductions Collecting anomalies - the foundation of inference - What to collect - defining the characteristics of useful anomalies. - How to observe anomalies while scanning the business environment. Group work sessions – In groups of 3 to 5 we will investigate a selection of current Williams themes in depth. 3 – 3.20 pm Afternoon Tea/Coffee Weaving – Groups practice pulling the pieces together and drawing inferences - Finding the context of change – careful use of historical perspective - The use of symbols - The use of research (uncovering the unintended message) Using discoveries Questions/Discussion 4:30 pm Adjourn
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4. Inferring from a limited data set and recognizing patterns of change
8. Observation “It is not what you look at, but rather what you see.” Henry David Thoreau Danger and Opportunity The “new” has no experts Old knowledge can be a hindrance Minimize the data so decisions are more accurate
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10. Surprises – growth more than 20%, outpacing a leader, unintended messages
14. Anecdotes Led by anomaly and symbol Observations in one instance can be extrapolated to a larger cultural significance Important to stimulate creative response to an inference Emerge from discussion and relationships
15. Inferences Making hypotheses beyond cause/effect relationships Inclusive of an awareness of the relative danger/opportunity Need a broad perspective, yet a specific lens (limited data set) Early warning, predictive, but not timed Corollaries often surface with time
