1. 3 ideas y
algunas historias
de personas
que querían
cambiar

2. idea 1
no saldremos de esta crisis
hasta que no se produzca
una profunda regeneración ética
en empresas y sociedad

3. Olivier Blanchard
FMI
World Economic
Outlook
October 2012

8. Olivier Blanchard
If uncertainty is indeed behind the current
slowdown, and if the adoption and implementation
of these measures decrease uncertainty, things
may turn out better than our forecasts, not only
in Europe, but also in the rest of the world.
I, for once,
would be happy if our baseline forecasts turn
out to be inaccurate - in this case, too pessimistic.

9. John Kay
Kay Review
effect of UK
equity markets
on the
competitiveness
of UK business

10. John Kay
Financial intermediation depends on trust
and confidence
…
Trust and confidence are the product of
long-term commercial and personal
relationships: trust and confidence are
not generally created by trading between
anonymous agents attempting to make
short term gains at each other’s expense.

11. John Kay
Trust and confidence, or their absence, are the
product of the prevailing culture.
Incentives matter: not because, as some people
crudely think, financial rewards are the only
human motivation – although there are some
people of whom that is true, and many of them
are to be found in the financial sector.

12. John Kay
Most people have more complex goals, but they
generally behave in line with the values and
aspirations of the environment in which they find
themselves.
We must create cultures in which business and
finance can work together to create high
performing companies and earn returns for savers
on a sustainable basis.

13. Fahreed
Zakaria
Harvard
University
Commencement
Speech

14. Fahreed Zakaria
But one thing I do know is that human beings will
reward and honor those talents of heart and mind
they have always honored for thousands of years:
intelligence, hard work, discipline, courage, loyalty
and, perhaps above all,
love and a generosity of spirit

15. Fahreed Zakaria
Trust yourself; you know what you should do.
You know the kind of life you should live. You
don’t need an ethics course to know what you
shouldn’t do.
Just trust in your instincts, be true to them, and
you will make for yourself a great and a good life.
And, in doing so, you will change the world.

16. idea 2
La regeneración ética
nos va a llevar mucho tiempo
Una de las últimas (Renacimiento)
duró tres siglos

17. Dante
Alighieri
Poeta Florentino
1265 - 1321
Divina Comedia

18. Dante Alighieri
Nel mezzo del cammin di
nostra vita mi ritrovai per una
selva oscura
ché la diritta via era smarrita

19. Dante Alighieri
L’amor
che move il sole e
l‘altre stelle
(Paradiso XXXIII,145)

20. Tomás Moro
Lord Chancelor
High Steward
1478 - 535
Utopía

21. Tomás Moro
La pobreza del pueblo
es la defensa de la monarquía.
La indigencia y la miseria privan de todo
valor, embrutecen las almas,
las acomodan al sufrimiento y a la esclavitud y
las oprimen hasta el punto de privarlas
de toda energía para sacudir el yugo

22. idea 3
la defensa de los valores,
trabajar por la regeneración ética
es una tarea exigente
desde el punto de vista personal

23. El caso
Winslow
1999

24. El caso Winslow
No, not justice. Right.
Easy to do justice,
very hard to do right.

25. The Company
Men
2010

26. The Company Men
HR Director: I'm confident all these dismissals will
stand up under legal scrutiny.
Gene McClary: What about ethical scrutiny.
HR Director: We're not breaking any laws, Gene.
Gene McClary: I guess I always assumed were trying
for a higher standard than that, Paul.

27. cambiando el mapa mental

28. Mila esker !
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