1. Geoff Padmore .
E-Portfolio

2. Table of Contents
Who Am I?
About Me (LinkedIn, Twitter)
Career Goals
My Mission
What Have I Done?
Education
Work History
Resume (Word Doc.)
What Can I Do for You?
Technical Skills
Personal Skills
Professional Skills
Some Sample Work
Course Work (Word Doc.)
Professional Work (PPT Doc.)
Some Volunteer Work
The Arthritis Society
Surfrider Foundation Australia
What Others Are Saying
Tara De Cunha
Tony Gifford
Who Can You Call?
References

3. Who Am I?
About Me.
I am the sum of many parts and influences which have defined who I am today. I am 2 parts musician, 1
part traveler, 3 parts creative & marketer, with an unquenchable thirst to continuously improve, learn and
apply the many skills I possess and also those which I yet do not.
Contact Me
LinkedIn – Geoff Padmore
Twitter – GDKP
Email – gdkpadmore@gmail.com
Career Goals.
1. To become a authority in the field of on-line marketing, social media marketing, and brand
management.
2. To be an asset to a creative marketing agency or leading brand, with the regular opportunity to express
my vision, skills and creative output.
3. To work overseas and establish a creative consultancy business
My Mission
“The pursuit of life-long learning to become an exceptional leader within my industry, through work which is
personally rewarding and gives back to the community”
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4. What Have I Done?
Education.
Post Graduate Diploma in Marketing Management
Humber School of Business, Toronto ON
Honors BA, Geography & Political Science
Sir Wilfred Laurier University, Waterloo ON
Work History.
Sales Associate – September 2009 to Present
Quiksilver, Toronto
Retail Sales Associate – January 2009 – September 2009
Rip Curl, Coolangatta Australia
Corporate Sales Agent – 2007 - 2009
The Power Within Events, Toronto
Stakeholder Recruiter/Interviewer – 2006 - 2007
GlobeScan, Toronto
RESUME
COVER LETTER
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5. What Can I Do?
Technical Skills.
Mac OS, Windows XP, PowerPoint, Excel, Word, Adobe Illustrator & Photoshop (basic), HTML (basic), Social Media
(Facebook, Twitter, Digg), Google Analytics.
Personal Skills.
Detail oriented, social & approachable, team member, attentive, efficient, dependable, energetic, resourceful, driven,
self-motivated, highly creative with an ability to think beyond convention.
Professional Skills.
Excellent communicator with an ability to present to small or large groups
Effective team player who can also assume a leadership role, or work independently when necessary
Proven data collection and research skills in both primary and secondary settings
Formal experience in negotiation and problem solving situations
Firm understanding of large scale event production and marketing
Excellent understanding of current marketing trends and new technologies (Social Media)
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6. Some Sample Work
Course Work.
*please see files included on disk
The Coterie (Business Plan)
Just Cakin’ (DM Strategy)
Quiksilver (Supply Chain Analysis)
Professional Work.
Canadian Kennel Club (Direct Mail Copy)
Arthritis Society (Marketing Strategy & Brand Book)
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7. Volunteer Work
The Arthritis Society.
In working with the Arthritis society, I operated as a member of a three-person marketing team tasked with developing, planning
and co-coordinating marketing efforts for the annual Walk to Fight Arthritis event. Specific tasks included assisting with the
development and creating of the TAS brand book and marketing communication plan. I was also responsible for identifying
target markets and locations throughout the GTA to promote the event, as well as present the final marketing strategy to the
TAS event committee, helping to ensure fluidity with the national office marketing department. Additionally, I was also
tasked with the creation, design and maintenance of the Arthritis Society’s social media page for the walk, which is now
being used as a model at the national level.
For More: www.walktofightarthritis.ca
Surfrider Foundation (Australia).
As an avid surfer, during my time living in Australia I became involved with the Surfrider Foundation which is an international non-
profit group dedicated to ocean and environmental awareness. As part of the “Save Kirra” campaign to raise awareness and
prevent dredging practices on the coast, I operated as a member of a three-person marketing team, implementing local
advertising and securing sponsorship in marketing the event which took place on Australia Day (January 26, 2009). The
objective was to generate high turn out to sign a mass petition, as well as generate participation in a “paddle-out”
demonstration.
For More: www.surfrider.org.au
The Result?....

8. •1500 participants, forming the shape of Australia.
•1200 signatures to pass the petition.
•State and National recognition and stoppage of the detrimental dredging
practices taking place.

9. Bringing people together can have impact.
With my skills, I will help your company &
clients come together with the people you
seek…

10. What Others Are Saying
Letters of Reference.
Tara DeCunha - The Arthritis Society
Tony Gifford – Department Head, Humber Business School
Sonny Allinson - The Canadian Kennel Club
Merlin Scott-Smith – Surfrider Foundation
*Available upon request
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11. Who Can You Call?
Karen Duggan– Manger
Quiksilver
416.205.0000
Kathy Vowels – Research Associate
GlobeScan Incorporated
416.969.3090
Stephanie D’Amico
More & Vita (Transcontinental Media)
416.218.3692
Tara De Cunha – Special Event Manager
The Arthritis Society
416.979.3353 x.351
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