1. For more information, please visit www.gcds.com.au

7. 1. Appearances matter
 We don’t buy any thing which doesn’t attract us. Same
way, a client visiting your website will leave without
buying any of your products until he/she finds you trustworthy.
 A well-designed website assures the customer that he/she has
come to the right place and will get the best service.
 Good design does not need to cost a lot – it just requires a web
developer that know what they are doing and understands
your market and your needs.

9. Creates an immediate impression with prospects!

10. Where is the booking button?

11. Headline
captures
prospect’s
attention!

12. 2. Content, content, content
 Malcolm Gladwell in his best seller “Blink” states “when you
meet someone for the the first time, or walk into a a house
you are thinking of buying, or read the first few sentences of
a book, your mind takes about two seconds to jump to a
series of conclusions”
 This is also true when people visit your website. These
fleeting two seconds just might be the difference between
acquiring a new customer who generates revenue for you,
or simply a lost prospect who falls into the seductive arms
of one of your competitors.
CLEARLY TELL YOU CUTOMERS
WHERE
TO FOCUS THEIR ATTENTION

13. Answers exactly
what prospects are
looking for.
Above
the fold
of
browser

14. Images in the form of
content

15. 3. Navigation
 One of the most important goals of your website should be
to convert your readers into potential clients.
 Your website should have easy and simple options.
 Customers should be able to glance at you home page
and know where they need to go

17. Better navigation
structure – Within
one click.

18. 4. Make sure people can find you
 Creating a website does not lead your business to success.
If your website does not show on Google, it means you are
losing many potential clients.
 Mostly people land on your website by clicking on a link
from a search engine (i.e. Google, Yahoo, Bing, etc).
 Search Engine Optimisation is the process of running your
website in a way that it could be found on search engines
and bring immense traffic to your website
KEY WORDS

20. Keywords entered in Title tag

21. 5. Keep it timely
 There is nothing worse than an out-of-date website to
communicate to your customers that you don’t care.
 Outdated offers, announcements for last year’s trade shows,
out-of-date staff lists – it all detracts from your image as an
efficient company that will provide great service.
 Make sure your website has a user-friendly content
management system so you can update frequently and
easily.

24. 6. Capture and care for customer leads
 Always remember that clients are attracted to your business if
you have any incentive or discounts to offer them.
 Consider offering a promotion or limited time offer.
 Whatever your goals, make the steps your visitors need to
take are clear and easy to follow.
 Not everyone who visits your site is ready to buy so provide
reasons for them to contact you and provide to you their
name and email.

27. 7. Social Media
Algorithms, is used by the Google Internet search
engine, that assigns a numerical weighting to each
element of a website.
Social Media
Facebook, Twitter, Linkedin Google + and Youtube .

31. Summary
1. Appearance Matters
2. Content, content and content!
3. Navigation
4. Make sure people can find you
5. Make it timely
6. Capture and care for customer’s leads
7. Social Media

32. Never assume we know
everything about our prospects!

35. Be The Superhero
in Your Niche

36. Be a Superhero in your Niche
1. Establish Your Unique Selling Point
Reinforce that unique selling point in all your marketing
strategies and ensure your prospects can clearly see why they
should be buying your services or products.

37. Be a Superhero in your Niche
2. Go Social With Your Brand
This means you need to establish
a good fan base in Facebook,
Twitter and other social
platforms to talk about product
and services.
Give free content worthy of
great value to your fans as they
will become your super fans and
spread your brand to their
friends and families.

38. Be a Superhero in your Niche
3. Implement video marketing in your Blog
Video is a huge part of marketing online. The fact that Youtube
is now owned by Google makes it a no brainer to use video in
your marketing efforts.

39. Be a Superhero in your Niche
3. Implement video marketing in your Blog (continued from
previous slide)
There are two advantages to using video on your website;
• The first obvious advantage is that you stand a higher
chance of converting your prospects into leads;
• Video blogging about your products and services will
establish your company's credibility in the eyes of Google
and most importantly your prospects.

40. Thank You
For more information, please visit www.gcds.com.au or check out
information tips on our blog.